Here are 10 quotes from the world of cycling that have a “spin” towards personal branding. As an avid cyclist, these quotes have given me inspiration in my training, racing, and riding. I have also found them to be quite inspirational for personal branding as well.
1. “Life is like riding a bike. To keep your balance, you must keep moving.” – Albert Einstein
Once you have uncovered and communicated your personal brand, it is critical to always be managing your brand in everything you say and do. Clearly, consistently, and constantly stay “on-brand” and if you get “off-brand”, make sure to have the communication tools in place in maintain your balance and pedal forward.
2. “If you are worried about falling off the bike, you’ll never get on.” – Lance Armstrong
Personal branding must start with the belief that you have something authentic and unique to offer – something that differentiates you from others. By using the 360Reach Personal Brand Assessment you will discover your brand attributes, skills, strengths, and competences. Teaming up with a certified personal branding strategist you will analyze your assessment results and establish the firm belief you will need to empower you to get on the bike and become your brand!
3. “Those who wish to control their own lives and move beyond existence as mere clients and consumers – those people ride a bike.” – Wolfgang Sachs
Branding yourself is all about taking control. Being good at what you do is no longer good enough, and simply waiting for others to recognize your hard work is a waste of time. You must consciously act upon your authenticity and broadcast it to others by standing out, showing up, and spreading the word.
4. “Pain is temporary, quitting lasts forever.” – Lance Armstrong
Your personal brand is held in the hearts and minds of others. As such you need their feedback to compare against your own self-assessment of your brand. You are bound to find disparity and inconsistencies. You may also uncover some weaknesses that you were not aware of. It can be painful to see the weaknesses, but do not give up. Discover ways to eliminate or diminish these weaknesses. Capitalize on the attributes that make you stand out and transform something strong into something superb.
5. “Life is like a 10-speed bicycle. Most of us have gears we never use.” – Charles M. Schultz
In cycling you need to use all of your gears. If you stay in the same gear you may not be able to climb the mountain or out-sprint your competition. In our careers we can also run the risk of finding that “easy” gear to simply coast along. We ignore the other gears and when our careers get “derailed” we are not ready to shift gears. Personal branding gives you the tools you need to shift gears so that you can beat your competition.
6. “Winning is about heart, not just legs. It’s got to be in the right place.” – Lance Armstrong
In a great video clip Guy Kawasaki questions whether personal branding is a slippery slope towards egomania. Lance Armstrong certainly had a huge ego early in his career, but his bout with cancer taught him the real meaning of winning. Personal branding is not about becoming famous, creating an image, or pumping up your ego. It is about being yourself and delivering on your unique promise of value. If you are true to yourself your brand will bring you across the finish line in first place!
7. “It never gets easier, you just go faster.” – Greg LeMond
Once you have your brand communication tools in place your brand is up and running. You are “in the zone,” as many elite cyclists will say. However, it is essential that you continue to manage your brand environment – appearance, physical surroundings, brand-identity system, and professional networks. Maintaining your brand environment is not easy, it requires a lot of consistent effort to keep your brand up to speed. Always ask yourself if what you are doing contributes to your brand message or distracts from it.
8. “It is the unknown around the corner that turns my wheels.” – Heinz Stucke
Nothing in life goes as planned and being prepared for the unknown may just be what gives you the edge over others. The world of work has changed forever and careerists worldwide need to be prepared to stand out and deliver on their unique promise of value, or run the risk of losing opportunities. Your personal brand will give you the edge you need to succeed in this new economy.
9. “It’s not about the bike.” – Lance Armstrong
In cycling, it’s ultimately not whether a bicycle is lighter, stronger, or more technologically advanced. It is how the rider engages and uses the bicycle that truly matters. The same must be said for personal branding. In the end personal branding is about you, the person. We cannot get caught up in whether Google+ is better than Facebook. What matters is how we engage and use such tools to communicate and manage our personal brands, and how we walk away from these tools when needed to ensure the human side is always first and foremost.
10. “Get a bicycle. You will not regret it if you live.” – Mark Twain
When your are not showing the unique promise of value that you bring to the table, then people are not necessarily motivated to hire you and pay you a premium. By demonstrating your uniqueness you are promising an experience that others are willing to pay for.
Contact me for more details. You will not regret it!