Personal Branding with a Spin Video – Become Your Brand: Gears 1 & 2

This is the first video in a 5-part series discussing Stage 2 of the BeYB personal branding process – Become Your Brand.  To become your brand you need to shift through 10 gears.  These 10 gears will enable you to develop the communication tools you will need to express your personal brand.  This video covers Gear 1: Vision and Purpose and Gear 2: SMART Goals.

All 10 gears are listed on my Stage 2 checklist so make sure to subscribe to my newsletter on the right to receive a FREE download of all three checklists to believe, become, and be your brand.

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About the author

Peter Sterlacci Peter Sterlacci is known as “Japan’s personal branding pioneer.” In a country where fitting-in is the norm, Peter’s mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. An avid cyclist, he combines cycling imagery with personal branding strategy to empower his clients to shift gears and sprint to career success. Follow Peter on Google+