If you ask Japanese if they have heard of “personal branding,” 99% of the time they will not know. Personal branding is simply not part of Japanese culture and so naturally people are not aware of it. When I explain what it is, I almost inevitably get a ‘2-part reaction’ as follows:
Part 1: “That sounds really interesting and Japanese people need to do this.”
Part 2: “But, because we are Japanese maybe we cannot do it because….”
What usually follows the ‘because’ is one of a handful of myths about personal branding. This video covers the first myth I have encountered and how I work with my Japanese clients to ‘bust’ this myth to embrace the power of their personal brands!
Myth #1: Personal branding means I have to give up my group identity