Video: Personal Branding Myths in Japan – Part 1

If you ask Japanese if they have heard of “personal branding,” 99% of the time they will not know. Personal branding is simply not part of Japanese culture and so naturally people are not aware of it. When I explain what it is, I almost inevitably get a ‘2-part reaction’ as follows:

Part 1: “That sounds really interesting and Japanese people need to do this.”

Part 2: “But, because we are Japanese maybe we cannot do it because….”

What usually follows the ‘because’ is one of a handful of myths about personal branding.  This video covers the first myth I have encountered and how I work with my Japanese clients to ‘bust’ this myth to embrace the power of their personal brands!

Myth #1:  Personal branding means I have to give up my group identity


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About the author

Peter Sterlacci Peter Sterlacci is known as “Japan’s personal branding pioneer.” In a country where fitting-in is the norm, Peter’s mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. An avid cyclist, he combines cycling imagery with personal branding strategy to empower his clients to shift gears and sprint to career success. Follow Peter on Google+