“Where’s the Beef” in Your Blog? Here Are 22 ‘Beefy’ Ideas!

Are Your Blog Posts all Fluff and no Meat?

Is blogging part of your personal brand communication plan? Do you struggle to find content to blog about? Today I was struggling. I was simply at a loss. In my own personal brand communication plan, I set a goal to to blog 1 time per week on my own blog and 1 time as a guest on other blogs. Generally I can stick to this goal. Recently, however, I am finding that by focusing on the specific number of times I blog each week, I am falling into the trap of posting content just for the sake of posting content. I ask myself, am I blogging just to check it off my ‘to do’ list each week?  Clearly this is not the goal and I am running the risk of diluting my personal brand when people read my post and contact me to ask, “Where’s the beef?”

22 Ways to ‘Beef-Up’ Your Blog Posts

Your blog posts need to have both a fluffy title to grab your readers attention and beefy content to keep them satisfied. As I was trying to find the right thing to blog about today, Brian Clark at Copyblogger came to the rescue with a recent post and infographic highlighting 22 Ways to Create Compelling Content When You Don’t Have a Clue.

So I decided that my post today is to share this infographic with my readers. The next time you are at a loss and need to ‘beef-up’ your blog posts, take a look at these 22 ‘beefy’ ideas. Thank you Brain!

Do you have any other recommendations to ‘beef up’ blog posts?  Please comment and share below.


22 Ways to Create Compelling Content - Infographic
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About the author

Peter Sterlacci Peter Sterlacci is known as “Japan’s personal branding pioneer.” In a country where fitting-in is the norm, Peter’s mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. An avid cyclist, he combines cycling imagery with personal branding strategy to empower his clients to shift gears and sprint to career success. Follow Peter on Google+