Brand Yourself ‘PechaKucha’ Style [Video]

Imagine giving a presentation about yourself using only 20 slides that run non-stop at 20 seconds each? Once the presentation starts, you have 6 minutes and 40 seconds to get your point across. You cannot stop, you cannot pause, you cannot turn back. You are at the mercy of the PechaKucha Style of presenting!

PechaKucha is an excellent way to present your personal brand. Originally devised in Tokyo in 2003 as an event for young designers to meet, network, and show their work in public, it has turned into a worldwide phenomenon with ‘PechaKucha Nights’ happening in over 500 cities around the world. Drawing its name from the Japanese term for the sound of “chit chat”, it rests on a presentation format that is based on a simple idea: 20 images x 20 seconds. It’s a format that makes presentations concise, and keeps things moving at a rapid pace.


I recently presented at a PechaKucha Night in Nishinomiya, Japan on personal branding. Enjoy the video of my actual talk to see PechaKucha in action.

Have you experienced PechaKucha? Do you think you can brand yourself in 20 x 20? Let me know what you think.


About the author

Peter Sterlacci Peter Sterlacci is known as “Japan’s personal branding pioneer.” In a country where fitting-in is the norm, Peter’s mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. An avid cyclist, he combines cycling imagery with personal branding strategy to empower his clients to shift gears and sprint to career success. Follow Peter on Google+