Personal Brand ‘Mechanics’ Interview: Ameena Falchetto


Ameena Falchetto – The ‘No Bull Sh*t’ Marketer & Entrepreneur!

Ameena's Brand Identity Visualization

This month I interviewed Ameena Falchetto. Ameena is one of my favorites peeps and she truly cuts through all the ‘bull sh*t’  in her straight up advice, tips, and insights into creative marketing solutions for today’s busy entrepreneur and business owner. As a serial entrepreneur with 4 businesses under her belt, she knows what she is talking about.

One of the coolest things Ameena does is Brand Identity Visualization. This is a highly personal and customized process Ameena has created to give you a single visual that tells your brand story. Learn more about this along with Ameena’s advice on marketing, blogging, and personal branding in her interview. Enjoy and make sure to visit




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About the author

Peter Sterlacci Peter Sterlacci is known as “Japan’s personal branding pioneer.” In a country where fitting-in is the norm, Peter’s mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. An avid cyclist, he combines cycling imagery with personal branding strategy to empower his clients to shift gears and sprint to career success. Follow Peter on Google+