Personal Brand ‘Mechanics’ Interview: Walter Akana


Walter Akana Tells Us: “It’s Your Life. Own It!”

I am happy to have my good friend and fellow Reach Personal Branding Strategist Walter Akana as one of my Personal Brand Mechanics for May. Walter is a career and life strategist, who brings a unique blend of training and experience in coaching, personal branding, and online identity to guide mid-career clients who are hungry for change. He is also a huge cross-fit fan and can probably do more push-ups than people half his age!

A huge component of Walter’s work is helping his clients to uncover their ‘brand DNA’, or the brand story that defines who they are so that they can stand out and be more successful in their career and lives.  As a matter of fact, the first of his top 3 personal branding tips he shares is to figure out your brand story.

Enjoy the video to learn about all his tips and visit his site at


(Tech Note:  Apologies for the temporary video freeze at 7:30.  The audio is fine and the video recovers about a minute and half later).

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About the author

Peter Sterlacci Peter Sterlacci is known as “Japan’s personal branding pioneer.” In a country where fitting-in is the norm, Peter’s mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. An avid cyclist, he combines cycling imagery with personal branding strategy to empower his clients to shift gears and sprint to career success. Follow Peter on Google+