“Build Your Brand by Giving NOT Advertising” says Garr Reynolds
I am really pumped to bring you my next Personal Brand Mechanics Interview with Mr. Presentation Zen, Garr Reynolds! I have known Garr since the mid-1990s during my first stint in Japan. Our paths crossed again when we were both working in Silicon Valley in 2001. Then 4 years ago I returned to Japan to discover Garr was back in Japan as well, and had made quite a name for himself with the huge success of his first book Presentation Zen, now it its 2nd edition.
Before there was Presentation Zen the book, there was (and still is) presentationzen.com the blog. What started just as a platform for Garr to share his insights and ideas has become a groundbreaking approach worldwide on presentation design and delivery. Recently he was ranked as one of the top 30 male bloggers worldwide alongside such peeps as Guy Kawasaki, Seth Godin, Chris Brogan, and Dan Pink!
In this interview, Garr shares how Presentation Zen was born, his thoughts about his own personal brand, and the importance of openly giving content and ideas. But, perhaps his best message is about being successful and building a personal brand without ever advertising! Enjoy the interview, pick up Garr’s books, and visit the blog that started it all.






Great interview Peter,
Funny I was just re-reading Garr’s book on presentations in my preparation for BWENY.
Definitely a great choice in terms of brand, although I believe his brand which very much about presentations and as he calls it presentation Zen has now grown bigger than his personal brand.
Loving these videos interview series Peter

John Falchetto recently posted..Why your business fails to grow
Glad you are enjoying the interviews John! Going to have to recruit you for one as well! Good luck at BWENY! I might actually be in NY at that time and if so will attend!
If you are in NY at that time let me know I arrive on the 3nd and leave the 8th so plenty of time to meet

John Falchetto recently posted..Why your business fails to grow
Wow! Just in time for a presentation I gave today, where in a cgnhae from my usual style most of my slides heavy on graphics, light on words, and without bullet points. Seemed to go well, and a couple of people were even kind enough to comment on how good they thought the slides were So it does make a difference! I’m going to be doing it this way more often (although sometimes the bullets are useful cues (crutches?))!
This is a great interview! Very useful. It reaffirms why we should give our work away – to build community – and that good things will follow. Thank you so much for including this on your blog. Great work!
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