Personal Brand ‘Mechanic’ Interview: Kimberly Bordonaro


“She gets knocked down, but she gets up again.”

It is no surprise that I started this post with a lyric from the song ‘Tubthumping’ by the band Chumbawamba!  My next Personal Brand Mechanics interview is with the queen of lyrical inspiration, Kimberly Bordonaro.

Kimberly has trademarked this as ‘Brandspiration’ – her unique talent in finding what she calls ‘illuminations in lyrics’ and how they apply to business and branding. Kimberly sees music as the Great Communicator and if you subscribe to her blog you will reminisce over music videos and lyrics all designed with a message to inspire your business, marketing and personal brand. This lyric from Chumbawamba is actually central to her own personal brand and determination to inspire others. Kimberly is also a contributor in week 1 of my 30x30x30 Personal Branding Blogathon so make sure to come back and see what kind of Brandspiration she has to offer. Enjoy this interview with Kimberly. She might even sing a lyric or two!


I am dedicating this post and interview to Beastie Boy Adam Yauch, aka ‘MCA’, who passed away May 4th from a battle with cancer. You will understand why after watching Kimberly’s interview.





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About the author

Peter Sterlacci Peter Sterlacci is known as “Japan’s personal branding pioneer.” In a country where fitting-in is the norm, Peter’s mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. An avid cyclist, he combines cycling imagery with personal branding strategy to empower his clients to shift gears and sprint to career success. Follow Peter on Google+