Be Brandtastic! 5 Golden Rules for an ICONIC Personal Brand Experience

 

30x30x30 Blogathon Post #8:  June 8th – Tanvi Bhatt

We are entering the second week of the Personal Branding Blogathon and Tanvi Bhatt kicks us off with her post on Day 8. Tanvi gives us her 5 Golden Rules to be ‘BRANDTASTIC’! In addition to being the only Certified Personal Branding Strategist in India, Tanvi is a corporate etiquette and grooming coach. She runs Panache Studios where she specializes in helping her clients create a branded, polished and professional image.

Get ready to be BRANDTASTIC and enjoy her post!

 

The 30x30x30 Blogathon is happening every day in June! Click here to add to your feed, and you won’t miss a day!

 

Icons are loved; Icons are revered; Icons are Fantastic!

What if I tell you it doesn’t take much to be an Icon-The Apple of your Industry’s Eye! (Pun, intended) All you need is what Steve Jobs had when he brought Apple back (thanks to the brilliance of Ken Segall) from the brink of bankruptcy – Passion & Vision.

If Life is a Canvas, Passion adds color to it! Every Individual’s life is a unique portrait of passions that add vitality & vigor to an otherwise monochromatic existence. Passion when channeled with a Vision empowers an Individual to build a legacy, larger than life, that inspires the world to come! If every Individual decides to follow his Passion, and transform his Vision into a reality; we would have a league of truly ICONIC Individuals like Jobs who can create History!

 

Create a ‘Brandtastic’ Experience

There are Icons & there are ICONS; Legendary ICONS leverage on the power of Personal Branding to create Fantastic Experiences for their audience that touch hearts & inspire lives. To catapult Your Brand into the league of such ICONIC Individuals, I present you with the concept of BrandtasticTM-Fantastic Brand Experiences: Building an ICONIC Personal Brand that manifests the power of Fantastic Experiences for the Community, time after time.

Rule 1. Pour Your Brand’s SOUL

The SOUL of Your Brand is the essence of Your Brand that distinguishes you from the herd. For Apple, it’s Innovation; For Volvo it’s Safety; For Richard Branson it’s Adventure; For Oprah it’s Compassion.

Discover what is the SOUL of Your Brand that makes you one in a million!” Tweet This!

Once you’ve discovered it, religiously incorporate it into every aspect of your Personal Brand and bring your Brand to Life.

Rule 2. Brand your VOICE

Building a Brand, in reality is building a Reputation. Your Brand has a VOICE (the art of communicating & expressing your Brand) of its own, which is responsible for building the desired Brand Reputation: both, online & offline. Adopt a uniform Brand Content theme across the following vehicles, infused with the SOUL of your brand.

  • Your Brand Bio: Your first snapshot of Personal Brand
  • Your Gravatar: Your Global window of Brand Expression
  • Your Professional Photo: Your Professional Brand snapshot on LinkedIn
  • Your Virtual Real Estate: Your Website, Blog and Social Media alter egos
  • Your Brand Tangibles: Your Business Cards & other paraphernalia

A consistent Brand Communication & Expression builds an alluring Brand Voice and a steadfast Brand Reputation.

Rule 3. Brand your Experience

Excite them online & Enchant them offline, is my motto! You are your Brand in Action- Conceive a Signature Look and Feel that is pulsating with the SOUL of Your Brand. A Personal Tip: Have a Signature Greeting & Sign off when on Podium; introduce them to an ICONIC Brand & Sign out with an Inspiring Brand Experience.

Rule 4. Brand Your Value Proposition:

Make people WANT to work with you, and only YOU. Offer them an indispensable rational value proposition and garnish it with an irresistible emotional value proposition-in terms of what ONLY you can do for them.

Rule 5. Be Yourself; Be Awesome; Be Brandtastic!

Personal Branding can indeed be a daunting task if you keep working on creating a decorated image of yourself; hence prima facie, Personal Branding is often viewed with unwarranted skepticism. The beauty of Life lies in its Simplicity; and the beauty of Personal Branding lies in the Simplicity of Being Yourself, all along.

These are my 5 Golden rules for creating Brandtastic Experiences for your audience; I would love to hear your side of the story, on how you offer Brandtastic Experiences. In the meanwhile, remember to Be Yourself; Be Awesome; Be Brandtastic!

About the author

Tanvi Bhatt Tanvi Bhatt is India’s leading Personal Brand Strategist and the first Reach Certified Personal Brand Strategist across the Indian Sub-Continent. She is a Celebrated Corporate Grooming & Image Consultant, an Engaging Etiquette Coach and an Eloquent Speaker. Being the Pioneer of Personal Branding in India, Tanvi founded ‘Panache Studio’ which is India’s Premier Personal Branding Studio; with the sole purpose of empowering a distinguished league of Iconic Individuals, who manifest the essence of Signature Personal Brands, that Inspire the world to come!