30x30x30 Blogathon Post #8: June 8th – Tanvi Bhatt
We are entering the second week of the Personal Branding Blogathon and Tanvi Bhatt kicks us off with her post on Day 8. Tanvi gives us her 5 Golden Rules to be ‘BRANDTASTIC’! In addition to being the only Certified Personal Branding Strategist in India, Tanvi is a corporate etiquette and grooming coach. She runs Panache Studios where she specializes in helping her clients create a branded, polished and professional image.
Get ready to be BRANDTASTIC and enjoy her post!
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Icons are loved; Icons are revered; Icons are Fantastic!
What if I tell you it doesn’t take much to be an Icon-The Apple of your Industry’s Eye! (Pun, intended) All you need is what Steve Jobs had when he brought Apple back (thanks to the brilliance of Ken Segall) from the brink of bankruptcy – Passion & Vision.
If Life is a Canvas, Passion adds color to it! Every Individual’s life is a unique portrait of passions that add vitality & vigor to an otherwise monochromatic existence. Passion when channeled with a Vision empowers an Individual to build a legacy, larger than life, that inspires the world to come! If every Individual decides to follow his Passion, and transform his Vision into a reality; we would have a league of truly ICONIC Individuals like Jobs who can create History!
Create a ‘Brandtastic’ Experience
There are Icons & there are ICONS; Legendary ICONS leverage on the power of Personal Branding to create Fantastic Experiences for their audience that touch hearts & inspire lives. To catapult Your Brand into the league of such ICONIC Individuals, I present you with the concept of BrandtasticTM-Fantastic Brand Experiences: Building an ICONIC Personal Brand that manifests the power of Fantastic Experiences for the Community, time after time.
Rule 1. Pour Your Brand’s SOUL
The SOUL of Your Brand is the essence of Your Brand that distinguishes you from the herd. For Apple, it’s Innovation; For Volvo it’s Safety; For Richard Branson it’s Adventure; For Oprah it’s Compassion.
Once you’ve discovered it, religiously incorporate it into every aspect of your Personal Brand and bring your Brand to Life.
Rule 2. Brand your VOICE
Building a Brand, in reality is building a Reputation. Your Brand has a VOICE (the art of communicating & expressing your Brand) of its own, which is responsible for building the desired Brand Reputation: both, online & offline. Adopt a uniform Brand Content theme across the following vehicles, infused with the SOUL of your brand.
- Your Brand Bio: Your first snapshot of Personal Brand
- Your Gravatar: Your Global window of Brand Expression
- Your Professional Photo: Your Professional Brand snapshot on LinkedIn
- Your Virtual Real Estate: Your Website, Blog and Social Media alter egos
- Your Brand Tangibles: Your Business Cards & other paraphernalia
A consistent Brand Communication & Expression builds an alluring Brand Voice and a steadfast Brand Reputation.
Rule 3. Brand your Experience
Excite them online & Enchant them offline, is my motto! You are your Brand in Action- Conceive a Signature Look and Feel that is pulsating with the SOUL of Your Brand. A Personal Tip: Have a Signature Greeting & Sign off when on Podium; introduce them to an ICONIC Brand & Sign out with an Inspiring Brand Experience.
Rule 4. Brand Your Value Proposition:
Make people WANT to work with you, and only YOU. Offer them an indispensable rational value proposition and garnish it with an irresistible emotional value proposition-in terms of what ONLY you can do for them.
Rule 5. Be Yourself; Be Awesome; Be Brandtastic!
Personal Branding can indeed be a daunting task if you keep working on creating a decorated image of yourself; hence prima facie, Personal Branding is often viewed with unwarranted skepticism. The beauty of Life lies in its Simplicity; and the beauty of Personal Branding lies in the Simplicity of Being Yourself, all along.