The Ins & Outs of Branding Yourself Internationally


I had the pleasure and honor of being a guest on World Talk Radio, Marketing Matters, hosted by Yasmin Anderson-Smith.

Even though it was 1:00am Japan time for my interview, I was eager to be on the program and answer Yasmin’s questions about how you can strategically communicate and manage your personal brand across cultures so that you can stand out, yet still fit in.

Personal branding is about authenticity and being yourself. Yet, to maintain successful business relationships across cultures, you may need to ‘dial-up’ or ‘dial-down’ your brand depending on the cultural context.

Using my experience in Japan as a backdrop, I offered advice on how to express a personal brand that overcomes cultural barriers and builds up powerful relationships for international success.

Click here or on the image below to listen to the interview

The Ins & Outs of Branding Yourself Internationally















About the author

Peter Sterlacci Peter Sterlacci is known as “Japan’s personal branding pioneer.” In a country where fitting-in is the norm, Peter’s mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. An avid cyclist, he combines cycling imagery with personal branding strategy to empower his clients to shift gears and sprint to career success. Follow Peter on Google+