Personal Brand ‘Mechanics’ Interview: Natalie Sisson


 Natalie Sisson’s Mantra: “Freedom in Business. Adventure in Life!”


Natalie Sisson truly does live by her mantra and is an inspiration in business and life. As a cyclist, I was initially inspired by Natalie due to her recent 6,000km bicycle trek through Africa to raise money for an amazing charity called WomenWin. I thought to myself, “Wow. This chic must be totally insane. I need to know more about her!”  When I went to her site The Suitcase Entrepreneur it all made sense. (Incidentally, Natalie raised over $12,000 on her ride!)

Natalie is leading a movement that is inspiring a lifestyle mind-set shift with her clients: finding the intersection between passion and expertise and turning that into a thriving business! She is a living testament to this lifestyle shift. A couple of years ago Natalie had an idea, a small blog and a whole lot of determination to turn what she already knew into what is now a successful 6-figure online business by helping women entrepreneurs while literally living out of her suitcase as she travels the world.

Enjoy this interview with Natalie and learn how body sculpting, dragon boat racing, ultimate frisbee, and other things have defined her personal brand. 


Personal Brand ‘Mechanics’ Interview: Natalie Sisson



Note: Natalie is traveling so much it is hard to find the best conditions to record an interview. First we tried in Capetown but the audio connection was terrible. This was recorded in Amsterdam with very good audio but average video. Natalie still ROCKS nonetheless.

About the author

Peter Sterlacci Peter Sterlacci is known as “Japan’s personal branding pioneer.” In a country where fitting-in is the norm, Peter’s mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. An avid cyclist, he combines cycling imagery with personal branding strategy to empower his clients to shift gears and sprint to career success. Follow Peter on Google+