Oh the Places Your Personal Brand Will Go


30x30x30 Blogathon Post #21:  June 21st – Paul Copcutt

On Day 21 of the Blogathon I am pleased to have Paul Copcutt as our guest. Paul is one of the early pioneers of personal branding and a true leader in the field. I am honored to be affiliated with Paul as a fellow Reach Certified Personal Branding Strategist. Paul calls himself a ‘personal branding architect‘ and is dedicated to helping entrepreneurially-minded people design the blueprints for YOU Inc.

But perhaps one of favorite associations with Paul is his infamous tagline and title of his blog, “Just my toonies worth”, where he offers 30 seconds or less of personal branding tips, resources, and ideas.  Today’s post is a bit of a departure from the first 20 days but should become one of the most memorable.

Enjoy Paul’s post and his toonies worth!


The 30x30x30 Blogathon is happening every day in June! Click here to add to your feed, and you won’t miss a day!



Oh the Places Your Personal Brand Will Go

Almost 15 years on and I unfortunately find that most college and certainly high school graduates still have very little concept or exposure to the notion of managing proactively their personal brands.

It frustrates me no end. I know that many great personal branding experts are making every effort to get that message out there to schools, college and universities. I look forward to the day it is mandatory on the career curriculum and every career counsellor covers it.

In the meantime a very popular graduation gift at this time of year is the Dr. Seuss book “Oh the places you’ll go” – so with some apologies to Theodore Geisel please send this is to every graduate (new and old) – congratulations and may your brand go with you.



Today is your day.

30x30x30 blogathon reader

It’s your brand YOU day!


You have attributes that stand out. 

Skills that show you’ve paid your dues.

You can steer yourself

Any direction you choose. 

You’re on your own. And you know what you know. 

And YOU is your brand, you can decide where to go.


You won’t fall behind, you’ll find those with a need.

You’ll pass by the others, because you’re so branded to lead. Tweet This!

Wherever you work, you’ll be the best of the best.

Wherever you go, you will top all the rest.  


Oh the places you’ll go. Following your passions is fun. 

Being true to yourself, means we all feel that we’ve won. 

And with values aligned and purpose all set.

Achieving your goals is one sure-fire bet. 

Fame! You’ll be famous as famous can be. 

But it’s all been authentic, because you said “It’s all me!”


And will you succeed?

Yes! You will indeed!

(98 and three-quarter percent guaranteed)




Buy your web site domain 

Before someone else takes it away

Because owning your name

Certainly matters today. 

But the critical part is developing your brand foundation.

Owning the definition of YOU makes you live with elation. 

You’re off to great places!

Today is your day!

Your life is waiting.  Don’t stay on the shelf

Your personal brand is all about being yourself!


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About the author

Paul Copcutt Paul Copcutt spent his very first day and very last day at school in the headmasters office. Otherwise he stayed below the radar and only appreciated the irony of failing both math and biology many years later after reading Tom Peters’ ‘Brand You 50’ in 1999. He then realised his corporate career that started in banking and ended in biotech was more about personal branding than academic prowess. Canada’s leading personal brand expert he is a sought after speaker and media resource, having been featured in Forbes, Reuters, the Wall Street Journal and Elle. He works with entrepreneurially-minded people to help them design YOU Inc.