You’ve Got 60 Seconds…Tell Me Who You Are!



30x30x30 Blogathon Post #22:  June 22nd – Runa Magnusdottir

Runa Magnusdottir closes out the 3rd week of the Personal Branding Blogathon with an awesome post on how to convey your unique promise of value in 60 seconds or less! Runa is a personal branding expert based in Iceland and her renowned award winning BRANDit program is helping women entrepreneurs to stand out and promote their brands. Her post below includes amazing videos of just a few of her clients communicating their powerful personal brand statements. I am so happy to be connected with Runa and learn how she is leading a personal branding revolution for women around the world.

Enjoy Runa’s post and see her special offer below!


The 30x30x30 Blogathon is happening every day in June! Click here to add to your feed, and you won’t miss a day!


You’ve Got 60 Seconds…Tell Me Who You Are!

I’m Talking About Your Uniqueness.

Yes, your uniqueness… you are unique, what makes you different from all the others?   We all have strong-suits… abilities… strengths…qualities… knowledge, how do you deliver yours?

People connect with other people!  People do business with other people they know, like and trust.  They come to YOU because they know, like and trust YOU, so being clear on YOUR uniqueness will give you a head-start in a very competitive world.

My experience, as a personal branding coach and facilitator working internationally helping women entrepreneurs in particular to find their uniqueness, is that most of us find it really hard and challenging to talk about our personal qualities…in other words to sell ourselves.

Most of us simply find it much easier to talk proactively about other people‘s brands than expressing our own brand.    It’s really a question of daring to give ourselves the time to investigate who we really are.  The minute you take that step, you are giving yourself the head-start, moving you ahead of your competitors.   Not to mention the boost it gives our self-confidence by being able to communicate our strengths with ease, and we are confident about the value and ROI you give, and the best part is, people are much more likely to buy your products or services.

6 Tips to communicate your uniqueness!

1. When looking at your uniqueness and your strengths,  think about the things you often hear people say about you… often things you don’t find a BIG DEAL at all, because they are simply so natural to you!  Write them down.

2. Ask 3-5 people who know you well what THEY think is your 3 strong suits. Write them all down, look out for the consistency, what do they all say?

3. Write one sentence explaining who you are, start the sentence with: ”People who know me best say….”

4. Write one sentence explaining who you are, start the sentence with:  “My passion is…”

“People don’t care what you do – people care who you are.” Tweet This!

5. Use this phrase to grab attention immediately: “I can accumulate who I am in three words.”

6. Use video to communicate your Personal Brand Statement. Video is 6 times more likely to give you results.

According to marketing research, people are 80% more likely to watch a video which is 60 seconds or less than to read a text.   Video’s that combine audio & text is more likely to stick in people’s mind than text alone.

Check out these five examples of Personal Brand Statements in 60 seconds.  When you watch each video ask yourself:

What sticks with me?  What will I remember from each video, what will I not remember?   

Keep those points at hand when you create your very own Personal Brand Video Trailer!

Remember!  You are the best brand, make it outstanding!


Special Offer: Interested to discover your own uniqueness? Please accept my gift to you just. Download your FREE E-Workbook “Your Brand, Your Passion”


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About the author

Runa Magnusdottir Runa Magnusdottir is a lifetime entrepreneur, an international speaker & trainer, founder & CEO of, a global community site for women entrepreneurs to promote their brands,  co-founder of the EUWIIN European Union Innovators & Inventors 2011 Award for Personal Training program called BRANDit, and a passionate gender equality spokesperson. Runa uses her life time experience as a woman business owner, her “shaken but not stirred” sense of humor with a good dash of passion, to speak, inspire and coach entrepreneurs to get focus and achieve their own mission and visions.