Top 10 Social Media Facts


30x30x30 Blogathon Post #23:  June 23rd – Adam Acar

Adam Acar kicks off the final week of the Personal Branding Blogathon with his top 10 social media facts. Adam started researching about digital marketing in 2004 and has been writing about online social networks as early as 2006, well before the current social media boom. Adam specifically focuses on emerging social media trends in Japan and his research and findings have been instrumental in my own understanding of Japanese habits and behaviors on Facebook, Twitter, YouTube, Mixi, and other social networks. Keep up to date on Adam’s research on his blog, Emerging Media Lab.

Enjoy Adam’s post!


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Top 10 Social Media Facts


When I started researching about Facebook, it was 2005 and back then no one knew about social networks and social media.

“Social media is all over and not ‘trendy’ any more.” Tweet This!

However, I can’t say that for Japan as seemingly there are only a handful of scholars studying how Japanese individuals and brands use social media. To close this gap, my students and I have been conducting more than 15 different social media related studies at the moment such as Japanese consumer behavior on twitter, cross-cultural analysis of brands’ social media use, and comparison of the social media use of Japanese and American celebrities, just  to name a few.

I really wanted to write about one of those topics but the fact is academic studies are not necessarily the posts you’d want to read while drinking your morning coffee.

So I just put together 10 social media facts recently covered in the mass media that you might find interesting. Enjoy and click on the links for more details on these interesting facts.

  1. Analysis of 15,938 Facebook fans pages showed that car fans (any car) had 3 times more friends (433) than those who don’t follow any car brand
  2. A survey of 689 regular bakery customers who were contacted 1 month after becoming a Facebook fan of a store in Houston showed that the customers significantly increased their store visit. (Dholakia & Durham, 2010)
  3. A study showed that links/messages that are posted at/around Wednesday 3pm has the highest chance of being clicked on
  4. An eye-tracking study found that consumers mostly look at the timeline right in the middle of the wall on Facebook (not too much on profile photos or brand’s likes, etc.)
  5. A study by Constant Contact and CMB showed that the top 3 reasons people follow a brand on twitter are 1- Already a customer 2- Want to be the first to know about information about the brand 3- To get discounts
  6. The Constant Contact and CBM study also found that half of the twitter users claimed that they were more likely to buy from a brand after following it on Twitter. 60% of the respondents in the same study agreed with the statement “I am more likely to recommend a brand
  7. In 2009 Facebook officially suspended a burger King Campaign which gave away a free Whopper to every user who befriended 10 network members. (Wilson, Gosling & Graham, 2012)
  8. Top 3 reasons to follow a brand in social media are 1- To receive discounts and promotions 2- Social endorsement (showing one’s support for a company to others) 3- Get a freebie
  9. Dan Zarella’s study showed that messages posted on Saturday and around 6~8Pm are more likely to be liked and shared (In the US)
  10. According to an infographic put together by problogger these are the top 10 reasons why American users share stuff in social media (it is) 1- hilarious 2- Incredible or unbelievable 3- Deeply emotional 4- Agrees with our worldview 5- Makes us stop and think 6- Not covered by mainstream media 7- Will make someone smile 8- Dramatic 9- Embarrassing (?) 10- Provocative


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About the author

Adam Acar Adam Acar is Associate Professor of Communication at Kobe City University of Foreign Studies. He worked as a brand equity consultant for several global brands operating in Japan. He has been researching about digital marketing since 2004 and wrote about online social networks as early as 2006. Adam is also director of Marketing Competition Japan, the first social-media-focused intercollegiate competition in Japan.