Personal Brand ‘Mechanic’ Interview: Bob Faw


Bob Faw tells us to “Get the Caveman Passionate!”


My next Personal Brand Mechanic is Bob Faw of the Matchbox Group. Bob contacted me through YOUnique, the bimonthly personal branding newsletter from Reach of which I am the Editor-in-Chief. He expressed an interest in writing a guest article and as Editor I did my due diligence to learn more about him. After visiting Bob’s website I knew I HAD to interview him as a mechanic of personal branding.  Bob is all about igniting, involving, and inspiring positive change. His title is actually Chief Ignition Officer and he sees his role as leading a ‘positive change revolution.’

Bob’s interview is packed with tools and techniques to create a life full of passion and success.  He shares about the ‘Caveman and the Thinker,’ the ‘Best DNA’ discovery process, ‘SOAR’, and other concepts and tools. In just 19 minutes you will walk away with so much valuable information to ignite, involve, and inspire your own personal brand.  You may even decide to join Bob in his revolution to create positive change.

I also want to thank Bob for taking the time to edit this interview and add the fun images throughout.  Enjoy Bob’s interview and share a comment below. We would love to hear from you!


Personal Brand ‘Mechanics’ Interview: Bob Faw


About the author

Peter Sterlacci Peter Sterlacci is known as “Japan’s personal branding pioneer.” In a country where fitting-in is the norm, Peter’s mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. An avid cyclist, he combines cycling imagery with personal branding strategy to empower his clients to shift gears and sprint to career success. Follow Peter on Google+