Personal Brand ‘Mechanic’ Interview: Lida Citroen


Lida Citroen says: “Be the best YOU can be!” 


As a leading expert in reputation management, I am so pleased to be able to interview Lida Citroen as my next Personal Brand Mechanic. Lida’s book, Reputation 360: Creating power through personal branding, is one of my ‘go to’ books. I recommend it as a clear, digestible, and informative guide on how to manage one’s personal reputation and brand.

In this interview, Lida shares why her book actually became a tangible necessity for her business. She also offers 3 awesome tips for how to brand yourself successfully across media channels. And of course, I asked her my infamous ‘What advice do you have for someone whose brand has a flat tire’ question that all my ‘mechanics’ have to answer. I love Lida’s answer so make sure to watch below.

Enjoy Lida’s interview, visit her site, and check out her book.


Personal Brand ‘Mechanics’ Interview: Lida Citroen



If you would like to learn more about Lida’s book, Reputation 360, click here. Please note that I receive absolutely no kick-backs if you purchase Lida’s book, but I highly recommend adding it to your reading list!



About the author

Peter Sterlacci Peter Sterlacci is known as “Japan’s personal branding pioneer.” In a country where fitting-in is the norm, Peter’s mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. An avid cyclist, he combines cycling imagery with personal branding strategy to empower his clients to shift gears and sprint to career success. Follow Peter on Google+