In the world of cycling, when your chain is derailed your bicycle will not move forward – you cannot pedal, you cannot shift, and you run the risk of crashing. When this happens, you need to pull over, assess the damage, take out your tool kit, and make the necessary repairs before you try to pedal on.
It is almost inevitable that you will go off-brand, but if you have the proper tools and the right training you can repair your brand.
In this video series I will highlight tools that you need to have in your own Personal Branding ToolKit so that you fix your brand and continue to ride.
Tool #1 : The Three C’s – Clear, Consistent, and Constant