Personal Brand ‘Mechanic’ Interview: Steve Wainwright


“What will you see if you ‘Google‘ yourself?” asks Steve Wainwright


I am really excited to share with you my new ‘Mechanic’ of Personal Branding, Steve Wainwright. is becoming the ‘go to’ source for creating a world-class professional profile and bringing together all the information your business contacts need into one accessible portal. Unlike other personal portals, is THE tool to use to manage your professional online presence. I personally set up my profile on some time ago. As Steve mentions in his interview, their ‘online wizards’ really help to guide you in putting your profile together. It is very easy and your are ready to go in no time.

In this interview, Steve shares what motivated him to start, how it is different from other online reputation management platforms, and two really cool success stories of users. He also does a great job at answering my ‘personal brand flat tire’ question with a 3-step process to repair your brand’s flat tire to ensure it is ready to ride again! Clearly he is a ‘mechanic’!

Enjoy Steve’s interview and sign up for your own FREE professional profile on Also check out Steve’s post in my 30-day Blogathon back in June.


Personal Brand ‘Mechanics’ Interview: Steve Wainwright

About the author

Peter Sterlacci Peter Sterlacci is known as “Japan’s personal branding pioneer.” In a country where fitting-in is the norm, Peter’s mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. An avid cyclist, he combines cycling imagery with personal branding strategy to empower his clients to shift gears and sprint to career success. Follow Peter on Google+