Personal Branding Vlogathon – Week #1 Preview


In two weeks I will launch my September Personal Branding Vlogathon! My 30x30x30 Blogathon in June was a huge success but this time I wanted to share the content of 30 experts via video!

Video is a powerful tool to demonstrate thought-leadership and establish immediate trust and credibility. And I am thrilled that my partner and sponsor for the Vlogathon is videoBIO! A huge thank you to Catharine Fennell, Tim Williams, and the whole videoBIO team for their support and generosity in being part of this project. All 30 videos you will see are being recorded using videoBIO’s DIY recording tool. Head over to videoBIO to check out their services and sign up for your own FREE 30-day trial of their DIY tool.

Watch my video for Week #1 Preview!



Week 1: Sept. 1st – Sept. 7th


William Arruda - Sept. 1

One of the pioneers in the personal branding revolution, William Arruda founded Reach in 2001 with the goal of becoming the global leader in personal branding. William is credited with turning the concept of personal branding into a global industry. He created an innovative program to certify coaches and consultants in the Reach personal branding methodology. Reach Certified Personal Brand Strategists now span the globe. He also coauthored Career Distinction – the best-selling book that has been called the personal branding bible. Prior to launching Reach, William spent twenty years in marketing, branding and consulting at IBM, Lotus and KPMG. He is an accomplished public speaker and sought-after spokesperson on branding, employee motivation, social media and leadership. His new book Ditch. Dare. Do! is scheduled for release in September.Learn more about William here:

Robin Bramman - Sept. 2

Robin Bramman is Arizona’s first Master Certified Brand Strategist in the Reach Personal Branding and Online ID methodology. She has over 15+ year’s experience in strategic planning, branding, interactive services development and leadership coaching. Robin works with high-achieving professionals and entrepreneurs in defining their brand and interactive strategies to increase her client’s digital visibility. Robin’s mission is to work with each client to demystify the process of discovering, positioning and aligning their brand on and off line to pursue their greatest desires. Her aim is to provide simple, intelligent and creative direction to give her clients the clarity they need to position their brand, deliver on their unique promise of value and connect with confidence. Learn more about Robin here.

Natalie Sisson - Sept. 3

Natalie Sisson is a Suitcase Entrepreneur who is on a mission to ensure others create freedom in business and adventure in life. She blogs about how best to use online tools, social media and outsourcing to build a thriving online business you can take anywhere. Over at the Suitcase Entrepreneur she offers free resources and tools, digital products and programs and business design coaching to ensure you create your ideal lifestyle. She’s also founded the $100 Change Initiative to empower hundreds of other entrepreneurs to start a business or project they love for $100.Learn more about Natalie here.

Susan Chritton - Sept. 4

Susan Chritton is an Executive Coach, Master Personal Brand Strategist, and author of Personal Branding for Dummies. She guides professionals looking to engage their authentic self in the world through personal branding. Clients come to Susan when they are strengthening their careers inside an organization, are in career transition, or when they need to jump start a new career path. With her wealth of credentials and extensive experience in career development, she is able to draw on her ability to identify each individual's uniqueness and then arrange the variables in his or her life to map out a strategic direction.Learn more about Susan here.

Craig McBreen - Sept. 5

Craig is the owner of McBreen Design, a Seattle-based branding and design agency. Because he has been in the business for over 20 years, he understands visual branding and the power of narrative. He blogs at and he wants to help you tell your uncommon, authentic, purpose-driven story. His goal is to create engaging and meaningful content that just might help individuals and small business owners in their personal and professional lives, whether it’s building a brand or breaking out of routine.Learn more about Craig here.

Denise Taylor - Sept. 6

One of the top UK career strategists, Denise Taylor, is a double award winning career coach with, specialising in career and job search coaching. Her 7 books include ‘How To Get A Job In A Recession’ and ‘Now You’ve Been Shortlisted,’ and her 11 eBooks include ‘How To Use LinkedIn To Find A New Job’. Denise is regularly featured as an expert in the media including The Times, The Sun, Esquire. When you are unsure of your career future, need help with job search or seek to improve your presence in an online world, Denise can help.Learn more about Denise here.

Jeff Rock - Sept. 7

Jeff Rock is the founder of Swift River Coaching, a consulting practice that integrates coaching, project management, energy leadership, emotional intelligence , and story telling. He has a passion for maximizing strengths to help his clients be fully engaged and connected. Jeff is an Energy Leadership Master Practitioner and Certified Personal Branding Strategist. In collaboration with Katrina Hawley and Doug Foresta, he created the “One Powerful Day” series during which clients plan life transformations using focused energy, imagination, creativity, personal branding, and Laban Movement Analysis.Learn more about Jeff here.


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About the author

Peter Sterlacci Peter Sterlacci is known as “Japan’s personal branding pioneer.” In a country where fitting-in is the norm, Peter’s mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. An avid cyclist, he combines cycling imagery with personal branding strategy to empower his clients to shift gears and sprint to career success. Follow Peter on Google+