Branding ‘Me’ in a ‘We’ Culture Interview


I was pleased to recently be a guest on Rasheryl McCreary’s VoiceAmerica radio show, The Leader & The Muse – Ignite Your Brand. Increase Your Influence.

In this 1 hour interview Rasheryl and I explore the changing world of work that is requiring Japanese to shift into the concept and value of personal branding as a career builder. In this episode, I “bust” common cultural myths about personal branding in Japan and outline how on‐the‐move professionals in Japan can embrace personal branding and still honor the “we” while standing out and being “me.”

Click here to enjoy the interview!


About the author

Peter Sterlacci Peter Sterlacci is known as “Japan’s personal branding pioneer.” In a country where fitting-in is the norm, Peter’s mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. An avid cyclist, he combines cycling imagery with personal branding strategy to empower his clients to shift gears and sprint to career success. Follow Peter on Google+