Personal Brand ‘Mechanic’ Interview: Donna Serdula


“Success on LinkedIn is getting off LinkedIn!” says Donna Serdula


I am so pleased to finally interview Donna Serdula. While there are many specialists and experts out there on how to use LinkedIn, Donna truly is the foremost expert in LinkedIn profile optimization. She founded where she helps individuals from around the world brand themselves successfully using LinkedIn. Her book LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile is incredibly useful and extremely practical. I have applied many of her tips to my own profile and have been absolutely pleased with how my revised profile has led to new connections and business.

In this interview Donna shares why she ‘loves’ LinkedIn, how she got started, and her top 3 tips for a more powerful LinkedIn profile. You don’t want to miss this one! Enjoy her interview and stay tuned for the 2nd edition of her LinkedIn Makeover book being released this October.

Connect with Donna on LinkedIn


Personal Brand ‘Mechanic’ Interview: Donna Serdula


About the author

Peter Sterlacci Peter Sterlacci is known as “Japan’s personal branding pioneer.” In a country where fitting-in is the norm, Peter’s mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. An avid cyclist, he combines cycling imagery with personal branding strategy to empower his clients to shift gears and sprint to career success. Follow Peter on Google+