Vlogathon Day 1: Video – Your Personal Brand’s Killer App


Welcome to the 30-day Personal Branding VLOGATHON!

Every day in September I will post a daily video from a different thought leader expressing their views on personal branding. You will be treated to 30 awesome videos that are sure to give you amazing content through the power of video.

I personally love sharing content via video as it builds immediate trust, credibility, and likeability! I guarantee you will love what you see. So please make sure to visit this blog every day in September for a new video and share, comment, and spread the word!


Vlogathon Day 1:  September 1 – William Arruda

I could not be more pleased to have my mentor William Arruda kick off the 30-day Personal Branding Vlogathon! William is “the man” when it comes to personal branding and I have benefited so much from knowing him, being certified as a Master Personal Branding Strategist through his company Reach, and working with him as his Editor-in-Chief of Reach’s bimonthly newsletter, YOUnique. William predicted back in 2010 that video would revolutionize personal branding and as he shares in this video post, it truly is your personal brand’s killer app!

Enjoy William’s video and let us know what you think by commenting below!



Video – Your Personal Brand’s Killer App


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About the author

William Arruda One of the pioneers in the personal branding revolution, William Arruda founded Reach in 2001 with the goal of becoming the global leader in personal branding. William is credited with turning the concept of personal branding into a global industry. He created an innovative program to certify coaches and consultants in the Reach personal branding methodology. Reach Certified Personal Brand Strategists now span the globe. He also coauthored Career Distinction – the best-selling book that has been called the personal branding bible. Prior to launching Reach, William spent twenty years in marketing, branding and consulting at IBM, Lotus and KPMG. He is an accomplished public speaker and sought-after spokesperson on branding, employee motivation, social media and leadership. His new book Ditch. Dare. Do! is scheduled for release in September.