Vlogathon Day 8: You vs. Your Company’s Brand


Vlogathon Day 8:  September 8th – Robin Fisher Roffer

Week 2 of the 30-Day Personal Branding Vlogathon kicks off with a superb video post from Robin Fisher Roffer. Robin is the ‘big fish’ at Big Fish Marketing where she is ‘reinventing brands and reigniting professionals’. I always learn a lot from Robin’s blog as her content is engaging, empowering, and enlightening. Her video post below is equally so. What I love about Robin is how her own brand shines in her video. She draws you in and engages you. Robin gives an awesome example of how you can position your personal brand exclusive from your company brand, yet enable them to complement each other. She recommends that we need to mesh together WHO we are and WHAT we do rather than fighting to keep them apart. Make sure to drop by Robin’s site to check out her two top-selling books: The Fearless Fish Out of Water and Make a Name for Yourself.

Enjoy Robin’s video and let us know what you think by commenting below!


Vlogathon Day 8: You vs. Your Company’s Brand



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About the author

Robin Roffer Ranked among the Top Five Most Influential Brand Gurus in the World, Robin Fisher Roffer provides the rocket fuel that ignites entertainment brands across the globe. Creating brand-building strategies and captivating messaging for major corporations that include Sony, Time-Warner and 20th Century Fox, Robin has helped guide the launch and/or reinvention of A&E, AMC, Animal Planet, Bloomberg, CNN, Comedy Central, Discovery, FX, Hallmark Channel, History, Lifetime, MTV, Oxygen, TBS, and TV Guide Network.  In addition, she has authored four books including Make A Name For Yourself, The Fearless Fish Out Of Water, Reinventing Yourself and her forthcoming book, The Year of Living Fearlessly.