Vlogathon Day 13: September 13th – Donna Serdula
Donna Serdula LOVES LinkedIn and she has established herself as one of the leading experts in optimizing LinkedIn profiles for career success. Her book LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile is an amazing resource of tips and strategies for creating a LinkedIn presence that stands out and gets noticed. I recently interviewed Donna as one of my ‘mechanics’ of personal branding so I was thrilled when she also said she wanted to be part of my 30-day Personal Branding Vlogathon. In her video below, Donna asks a critical question: Is your LinkedIn profile supporting or hurting your personal brand? She follows this with 5 tips to ensure your LinkedIn presence is supporting your personal brand. These tips are like GOLD so use them and you will start to see immediate results. Visit Donna’s site and get your copy of her book. It is worth it!
Enjoy Donna’s video and let us know what you think by commenting below.
Vlogathon Day 13: Is Your LinkedIn Profile Hurting Your Personal Brand?
Donna Serdula LOVES LinkedIn and she has established herself as one of the leading experts in optimizing LinkedIn profiles for career success. Her book LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile is an amazing resource of tips and strategies for creating a LinkedIn presence that stands out and gets noticed. I recently interviewed Donna as one of my 

Hello Donna!
BRAVO! Loved your video! Great content, straight to the point!
Thanks again!
Runa Magnusdottir recently posted..Twitter Success Story | How 1+1 became 246.999.-
Great tips Donna, the headshot is a biggie for me! Also would add not keywords are in there make sure you list at least three. Just my toonies worth
Hi Runa! So glad you liked it!
Hi Paul! You are absolutely correct– keywords are huge, especially if you want to be found! I left the keywords out of this video because I wanted to focus mainly on supporting a person’s personal brand rather than optimized usage of LinkedIn.
–Donna
Donna Serdula recently posted..Personal Branding Meets LinkedIn Makeover
Hey Donna
You are so right – Linkedin is HUGH.
So many business professionals simply see it as their online resume and do not realize it is a marketing piece that promotes brand YOU!
Hi Cheryl! Absolutely! Your LinkedIn profile plays a huge part in your online persona. It helps build your brand and it’s an opportunity no one should waste!
Donna Serdula recently posted..Vlogathon: Does Your LinkedIn Profile Support or Hurt Your Personal Brand?
This is terrific information. I have some work to do, but glad I know. Thanks!