Vlogathon Day 18: Having an Authentic Personal Brand


Vlogathon Day 18: September 18th – Paolo Feroleto

Day 18 of the 30-day Personal Branding Vlogathon features creativity expert Paolo Feroleto. Paolo’s approach to personal and corporate branding has its foundation in igniting the creativity within people and organizations. His aim is to develop and strengthen an awareness of your creative potential. Paolo was also a contributor to my 30x30x030 Personal Branding Blogathon this past June and shared a great post, ‘Boredom is the Mother of Creativity”. In his video below, Paolo shares a simple activity to identify your personal brand attributes and specifically emphasizes why ‘authenticity’ is at the heart of any personal brand. After all, how can we be ourselves without being authentic! Make sure to visit Paolo’s site and learn more about the creative workshops he facilitates.

Enjoy Paolo’s video and let us know what you think by commenting below.


Vlogathon Day 18: Having an Authentic Personal Brand


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About the author

Paolo Feroleto Paolo is a designer with over 14 years experience working across mixed disciplines within the creative industries. With Creative Discovery, Paolo is exploring creativity, facilitating workshops for educational and corporate environments with themes such as Branding, Personal Branding and much more.