Vlogathon Day 22: Discovering Your Why – The First Step to Building a Personal Brand


Vlogathon Day 22: September 22nd – Jean-Marc Dedeyne

Jean-Marc Dedeyne is my guest for Day 22 of the Personal Branding Vlogathon. I have tremendous respect for Jean-Marc because his company, U in the USA, is enabling international students to achieve their career goals in the USA by defining and demonstrating their unique business values to the right decision makers. Like me, Jean-Marc has been inspired by Simon Sinek and his idea that we all must start with WHY. In other words, it is our WHY that drives us and ultimately inspires those around us. In his video below, Jean-Marc starts by asking a critical question – “Do you like your job or do you love your job?” He reminds us to find our WHY because at the end of the day people don’t buy what we do – they buy WHY we do it. Learn his 3-step process to discover your why!

Enjoy Jean-Marc’s video and let us know what you think by commenting below.


Vlogathon Day 22: Discovering Your Why – The First Step to Building a Personal Brand



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About the author

Jean-Marc Dedeyne Jean-Marc Dedeyne is the Founder and CEO of U in the USA. He helps passionate, committed and hardworking expats and foreign students adjust to the American culture and find careers that fulfill, drive and inspire them. Originally from Martinique, he is also an accomplished International Sales Professional with an outstanding record of success selling enterprise solutions with $43 million of revenues generated at SAS and HP. He acquired international experience by working and traveling in 25 countries around the world. He has a Master Degree in Sales & Computer from Euridis and a Certificate in Entrepreneurship from UCLA. Currently he lives in Los Angeles, CA. He enjoys traveling the world, taking pictures, riding horses and running InterNations LA, a network of 3300+ expats.