Vlogathon Day 25: Brand Y.O.U.™ – How to Leverage Your ‘It’ Factor


Vlogathon Day 25: September 25th – Rasheryl McCreary

Rasheryl McCreary runs TAO Leadership and is my special guest for the 25th Day of the Vlogathon. I had the pleasure of being interviewed by Rasheryl for her radio program The Leader and The Muse this past August. Now I am pleased to feature Rasheryl as my guest for the 30-day personal branding vlogathon. Rasheryl is both a certified leadership coach and personal branding strategist who has worked with over 1,000 leaders to unearth, communicate, and leverage their authenticity to drive business and personal success. In her video below, Rasheryl walks you through her Brand Y.O.U.™ program – Brand Your Own Uniqueness – and it’s 4-step process to excavate, clarify, embody and leverage your ‘It’ factor, or as Rasheryl calls it “your secret sauce”!

Enjoy Rasheryl’s video and let us know what you think by commenting below.


Vlogathon Day 25: Brand Y.O.U.™ - How to Leverage Your ‘It’ Factor



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About the author

Rasheryl McCreary Rasheryl McCreary is the President of TAO Leadership Development, Inc. a coaching firm specializing in Personal Branding and Leadership Presence for executives and entrepreneurs. Rasheryl’s keen eye, engaging presence and masterful coaching, inspires leaders to build strong brands and communicate with confidence. Over the past decade, Rasheryl has coached over 1,000 leaders at Procter and Gamble, American Express, Coca-Cola, General Electric, Cisco Systems, HBO, Booz Allen Hamilton, The Central Intelligence Agency and Harvard Business School, to name a few. Rasheryl produces and hosts The Leader & The Muse™, a radio show on personal branding on VoiceAmerica Business (online).