BeYB welcomes guest post from The Logo Centre!
As a personal branding expert I work with my clients on how to communicate their brand visually. A logo is one of the most critical aspects of your visual brand as it becomes part and parcel of your brand identity. You want to make sure the design, color, and language represents you because each and every element has meaning. Enjoy this guest post from The Logo Centre and click here to learn more about BeYB’s logo!
The Importance of Logos in Personal Branding
Branding is one of the most important elements for any entrepreneur starting their own business. The brand must reflect the image of the business and, the better the brand, the greater the number of customers it will attract.
As the focal image of any brand, a company logo is a must for any new business. A logo can be translated through any medium, whether it is on a website, business cards, or corporate clothing, your logo will be at the forefront of your company image and should not be forgotten.
Depending on the nature of your business, you will have some text which names your business, but you may also have am emblem or graphic to signify an important element of your business. Getting a company logo correct is key in establishing the right image, however identifying a logo that’s accurate but also personal can be challenging.
Above all, your logo will distinguish your company from any competition. Although your logo is not your brand itself, it will be the visual representations so it’s important to have an image that sticks in potential clients’ minds. Your logo can be created from anything such as your name, your business name, a symbol or any other memorable image that you choose to associate with your brand.
In the current corporate climate, client relationships are shifting from business to individual and personal branding is now more influential than ever before. With this in mind, a personal logo to represent your ‘brand’ is always a good idea if you’re regularly in contact with customers on a personal basis, and find yourself developing personal relationships in order to build business.
Traditional methods of doing business are now old-fashioned and having a personal brand will allow you to be consultative and personable, instead of stuffy and branded as a salesman. It is worth noting that you will probably not always stay with the same company but your personal branding will always be relevant so it is definitely worth investing in.
If you are starting your own small business then your logo can be highly influential when retaining new clients. Your logo on a fantastic product or your employee providing fantastic customer service with your logo embroidered on their uniform will go a long way to getting you repeat business. A logo can also be a fantastic marketing tool when procuring new business as you can issue business cards, flyers, promotional gifts all with your personal company logo emblazoned on the front.
A logo is ultimately a representation of everything that you and your business encompass. Tweet This!
It should be striking but relevant to you and what you have to offer prospective clients. In line with current fast-paced commercial marketing strategies, we too need to find new ways to market ourselves. Think of all the big players in the consumer market today; Apple, Coca Cola, Virgin; what’s the first thing that pops into your head? Above any of their products, the first thing we remember is their logo.
What about your logo? How does it represent your brand? Share below.
(Disclaimer: BeYB is not affiliated with The Logo Centre.)