Vlogathon ‘Round-Up': The Power of We


How many times have we heard the expression, “There is no I in team!” Well, I recently saw this funny drawing where the ‘I’ in team has been found!

But in all seriousness, how can we have a team without the diversity of each person, of each ‘I’? In their book The Start-up of You, LinkedIn Founder Reid Hoffman and Ben Casnocha say that ‘I’ versus ‘We’ is a false choice. It’s really both, or what they refer to as “I to the Power of We”. In other words, your success depends on both your individual capabilities and your network’s ability to magnify them. 

Personal branding can often be misinterpreted as simply pumping up our egos and placing the interest of ourself ahead of others. In reality, however, our personal brand cannot flourish without the community and network around us. William Arruda says that our brands are held in the hearts and minds of others. I would add that our brands are then validated only by the power of others to spread the word.

Build Your Genuine Community

I tested “I to the Power of We” last month when I hosted a 30-day Personal Branding Vlogathon. Each day a different thought-leader shared a brief video post on the topic of personal branding. Individually each video was powerful. But the power of every video was then raised exponentially by the network of the other vloggers, followers, and supporters who took each video and spread the word. One of the Vlogathon contributors Runa Magnusdottir further proved the power of community in her post “A Twitter Success Story: How 1+1 Became 246,999″.

What did I learn from my 30-Day Vlogathon? Obviously community is important, but let me add one more thing. The community you build needs to be genuine.

Only genuine relationships will magnify your brand because they believe in and want to advocate for you. The relationships built out of my vlogathon are genuine because the ‘Power of We’ continues even after Day 30 when the vlogathon officially ended. Remember,

Personal branding is not just about ‘me’ but so much more about ‘we’. Tweet This!


If you missed the Vlogathon visit each vlog post starting with Day 1 and continue to spread the word by tweeting, liking, and sharing. Or, just go here for a complete round-up of all 30 videos in one place.


About the author

Peter Sterlacci Peter Sterlacci is known as “Japan’s personal branding pioneer.” In a country where fitting-in is the norm, Peter’s mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. An avid cyclist, he combines cycling imagery with personal branding strategy to empower his clients to shift gears and sprint to career success. Follow Peter on Google+