Time For a Reality Check
- I am close to being broke

- I am in debt
- I have 3 mouths to feed
- I have not had a steady ‘paycheck’ for 1.5 years
- I am happy
- I am doing fun shit
- I am pioneering a mind-set shift in Japan
- Things are pretty damn cool!
- But wait…I am close to being broke, I am in debt, I have three..
Get the picture?
Let me make something clear. In no way am I advocating loafing around, living on someone’s couch, and mooching off of family and friends. Nor am I suggesting to just quit your job, abandon family responsibility, and frivolously spend your life savings. Neither of these are cool.
What is cool, however, is making the conscious decision based on some ‘general’ blueprint to live your life according to the way you want to make an impact. 15 months ago I made that decision when I left my safe corporate job to be a solopreneur in Japan.
Grit – The Great Equalizer
Now, making a choice like this means that unless you have a boat load of cash squirreled away or a rich uncle willing to invest in your dream – I had neither by the way – then you will need to embrace being almost broke and in debt. As scary as this can be, and I know this feeling all to well, it can be the fuel for success.
The key word here is CAN. Ultimately the power lies only within you to have the unadulterated tenacity to forge ahead. This really is the great equalizer. Julien Smith refers to this simply as having GRIT – going past the point when most people would just quit. Certainly being almost broke and in debt is a reason to quit!
- “Maybe I should just throw in the towel.”
- “Maybe I have to give up on the dream.”
- “Screw it. I guess I should just go back to the life I despised because at least I got a steady pay check.”
I would be lying if I said I have never had such thoughts. I frequently face the proverbial fork in the road: Do I go down one path back to the life I hated or down the unknown path which will certainly be a maze of wrong turns and dead ends?
Navigating the Maze
As with any maze there is built-in uncertainty. Is this the right way? Am I going to hit another dead-end? Haven’t I been here before? What keeps me going is knowing that there always is a way out.
“What we choose to do when we hit the dead ends in our business is the real test.” Tweet This!
There is no shortage of people who claim they know how to navigate a maze. But what frustrates the hell out of me is that these ‘experts’ have no freaking clue which maze I am in! They have no idea which dead-ends I have already faced and which ones are before me. But they are quick to offer immediate advice such as
- You need to write an eBook
- You have to create a ‘product’
- Why don’t you have any webinars?
- Affiliate links are a sure-fire way to make money while you sleep!
- Of course you know content is king so you gotta be blogging every day!
- Get out there and network. If you are not seen you are not heard.
- You have no credibility without authoring a book
- Blah, blah, blah
Uugh! The noise is deafening. As my friend Tea Silvestre said in her recent post The Un-Sexy Side of Internet Marketing:
“Take all this marketing advice with a grain of salt. Keep your BS meter on (and check the batteries often). Slow the heck down. And listen”
Stop, Breathe, and Get Back to the Basics!
To be fair, there are many experts out there who I respect because they try to understand my maze before suggesting how to get out.
And you know what?
These are the folks who always remind me to stop, take a breath, and get back to the basics! One such expert is Sharon Gilmour-Glover who just launched a 4-part video series on Business Results and the need to step back, reflect, and evaluate.
So this is exactly what I am going to do.
I am taking a bit of a break. I am going to slow down and I am going to listen. Rather than worrying about what ‘thing’ I am supposed to be doing because that is what everyone else says I should be doing, I am going to reflect on where I have been. Where did I make the right turns in my maze and where did I hit a dead-end? How can I make an impact and not just noise?
I will capture all of this in what I am calling my ‘Navigating the Maze’ annual report / manifesto / white paper / or whatever the heck it is that I am supposed to call it! Stay tuned for the release by the end of the year.
I have had a pretty good year and I have done some damn cool stuff. I am certainly not rolling in cash and my debt never seems to get any smaller. I have not found the way out of my maze and it may take me another year or two or even three before I do. But for now I accept that being almost broke and in debt can still be pretty damn cool! (Now if any of you have any rich uncles who have cash to throw around just send them my way!)
How do you navigate the maze of your business? Would love to hear from you. Share your ideas below.






I think this is the best post you have written, not because it reveals some secret, but because I am hearing the true Peter Sterlacci. I can relate to you. Keep doing this. Oh ..wait did I just give advice, damn me.
Let me know how I can help and serve you. I mean that!!!
Warmly, your friend Todd.
Todd Nielsen recently posted..Are You Making Your Employees Stupid?
Thanks Todd! I appreciate it and I have a feeling you can relate (as many people out there can!). The challenge I think we all have is not giving up. I do struggle with those thoughts but then recall just how miserable of a person I was before I launched my own thing. At the same time I need to be careful and balance what is possible now with what I will strive for later on. Thanks again.
Good for you, Peter! Yes, we must slow down and spend time in reflection. It’s like breathing: Be then Do. Rinse repeat. But on your right time schedule. I salute your efforts and your quiet time!
Tea Silvestre recently posted..Warning! May Be Hazardous to Your Business: Heroes, Gurus and Other A-Listers
Thanks Tea. Your recent post was a perfect addition to this post!
Here is how I navigate my business!
“i felt weak and scared, looked around the world, whole,
And found peace and strength, lay very much in my soul.”
Dr Amit Nagpal recently posted..Hug and Nudge-Two Answers to One Question
Thanks Amit. Some great words of wisdom.
Hi Peter, thank you for sharing your thoughts and I’m right there with you, it is a struggle but still our dreams. You gave me new thoughts on keep on going. Thanks.
Thanks for stopping by and commenting Steinunn. It is our dreams matched with passion and supported by tenacity and grit that keeps us going. Not easy but nobody ever said doing your own thing would be! Keep it alive my friend. I am going to try as hard as hell too!
Peter — great post. When I’m coaching business owners this type of thing comes up all the time. They think that following in the footsteps of others who achieved success will result in success for them, too. Maybe or maybe not. Likely, it will be the latter.
Yes, there’s nothing worse than getting advice from people who think they know what’s better for you than you. I’m of the coaching philosophy that the client does have all the answers although having more data and experiential input from others is important and necessary to facilitating the client to uncover that for him or herself.
All these so-called solutions worked for others because of who THEY are/were at the time. A perfected set of steps led to their success (after they spent a lot of time, effort and so on perfecting those steps — or conveniently leaving out the steps that didn’t work
). They found the x, y, z that led to all their dreams coming true. That’s really great — for them. (Not to be missed, many make millions of dollars packaging and selling those solutions to others
).
However, each of us in unique and our DNA confirms that. Our particular mix of passions and emotions and all the cool stuff that makes us who we are can never be stuffed into the “cookie cutter” approach of just do this or that and “you’ll be just like me.”
Everyone needs to find their own path — on their own timeline and in their own unique way. Our journey in life is our path and includes all we encounter on that path. And, sometimes it has nothing to do with the money at all. For me, it was about testing my character under every possible life stress known to mankind, growing me from the inside out and maturing me in a way that my corporate job, which I left a decade ago to start a business, was never going to do for me. The entrepreneur’s journey is one of the soul and it’s the most exciting adventure there is. I’m still on that adventure.
Many years ago, someone told me … “the process is perfect, things are the way they are supposed to be.” This statement has helped me navigate the darkest of dark times and the lightest of light times
. It isn’t about feeling victimized by anything, but about taking that look inside and using all of what’s happening to truly cherish the moments and to unearth what wonderful, loving, wisdom they’re trying to impart to us.
I see you doing this very thing. You, my friend, are on the adventure of a lifetime and I’m so glad you’re enjoying the moments. You are following your dream which I believe is the heart of your soul manifesting on this plane. I did a similar thing you’re doing 10 years ago and I completely understand every word you wrote more than you’ll ever know. I’m certainly glad I didn’t know what was ahead for me when I left the corporate world. If I did, then I would have never really gotten to know who I am and what I’m made of.
There is no arriving, where everything in life suddenly plateaus on some nirvanic plane of existence. The journey continues with its twists and turns, its valley and peaks and everything in between. I wouldn’t trade what’s been the most challenging decade of my life (literally and figuratively) for anything else and I know you wouldn’t either.
And, what’s most important? Meeting you on my journey. So glad we’ve connected on our soular journeys. I’ve learned from you, I’m appreciative of your kindness and consideration and I have a great respect for you and what you do. See, if you weren’t on the journey you are, then we would have never met. After all, the process is perfect.
Namaste
Tara
Tara recently posted..How to Brand Your Radio Show by Tara Kachaturoff
Thanks Tara for your comment. Yes, the entrepreneur’s journey certainly is one of the soul. I believe this is why we do what we do because we know from deep inside that this is the path and adventure we need to be on. Glad that we have connected on our journeys of the soul!
Love this thread Peter, you have hot the nail on the head that many of us face – doing what we love, finding our inner mercenary but doing it from a point of service and authenticity. Keep riding!
Thanks Paul. I certainly know I am not alone when it comes to this! But as you say as long as we focus on being authentic and true to ourselves that the path does gradually appear before us. I find that when I depart from my authenticity that is when the path is unclear and I get lost!
No-one else knows the maze you’re in – that really rang true for me, Peter. It’s why a one size fits all approach never works in marketing or anything else.
Sharon Hurley Hall recently posted..10 Reasons Why I Spend Zero Time Thinking About A-Listers
Thanks for the comment Sharon. Too many cookie cutter approaches out there for sure!
Hi Peter, I start my day by listening to an aging guitarist (http://soulbiographies.com/the-balls-to-stand-naked/), and a 75 year old woman who spends much of her time in a tree house (http://soulbiographies.com/free-spirit/). Then I keep working and planting in anticipation of the inevitable Spring when everything starts to grow. That’s what I do.
But I am in awe of what you have accomplished in 15 months. It can be difficult to see your progress when you are in the middle of your own story. But from my vantage point, what you have done is amazing. There is a tipping point when all your work starts to pay off. I don’t know when that will be for you, but firmly believe it will happen. If there is anything I can do to support you, just name it. -Jeff
Thanks Jeff for your vote of confidence. I really like what you said about not being able to perhaps see progress when we are in the middle of our own story. I certainly welcome that tipping point when it comes, hopefully soon!
From where I stand, I see incredible fortitude, perseverance, and vision when I read this post. I’ve known you for more than a few years, and I’ve seen so much growth in just this short time. And while you may not be where you want to be at this single point in time, your life and our lives are so much more richer and deeper because of the path you’ve chosen to blaze for you, your family, and for all of us. Really.
Think about it. Everyone I know is just a disaster short of losing everything. We are all in debt, we have mouths to feed, and sometimes, the days are more cloudy than clear. But it’s the people like you who go out and pursue your dreams, who inspire and help the rest of us think about the possibilities, encourage us on in our own hopes, and allow us to believe that here is someone just like me trying his best to make a difference in his life.
Okay, you know that I lean on giving those inspirational speeches, but from a practical point of view, I look at what you’ve done and I’m incredibly impressed: created the most amazing web site and blog; developed and nurtured a loyal and strong collaborative network of professionals in an emerging field; written and produced your own eBook; developed a cutting edge delivery of ideas in the Vlogathon; and successfully found a way to embrace a relatively new area called social media. Oh, did I mention that you did this while living outside your native country and while being a loving dad and husband? Gee, it sounds like success to me.
I think of it this way: here in the US, we admire many of our immigrants because they usually start out here on the bottom and do everything they can to make it, not only for themselves, but for their families. And quite often, it takes years and years of toiling and working long hours and not having the kind of life that many of us take for granted. They may not even realize what they see as success. Rather, they do it with the hope they will, and to ensure their kids will.
I know this because it is what my grandparents did when they decided to leave their home countries to come here. It is the belief and attitudes my own parents embraced so that my brothers and sisters could live a better life. And it’s how my wife and I feel as we try to instill these values in our own children and grandchildren.
So now it’s my turn to use cycling as a metaphor for life. You know when you are riding a long distance, maybe when you are climbing a hill, and you are not quite sure if you are going to make it to the top, and what’s worse, since this is a new route, you are not quite sure if there is another hill beyond this one. You know that it’s tough and maybe you should just quit. You are riding alone, so no one’s going to tell you that it’s bad to quit. It’s your choice. But then, somewhere inside, you just decide that you are going to push yourself and set your goal on getting to the top, despite how bad things are. And somehow, you are there, you did it, and now you are on top. And when you look out ahead, dang, there’s another big hill. That’s it. That’s where you are right now. End of post.
Thanks Corey for this comment. You have truly made my day. Not because of all the awesome things you have mentioned, bit more so for helping me to realize that I am on the right path. Your cycling metaphor is spot on! It is EXACTLY how I feel – conquer one hill to just see another. But actually, my favorite part of cycling is the challenge of the climb. Interesting thing though is when I am riding with others who are faster than me, it pushes me to work harder. Recently I ride a lot on my own which is my own form of therapy, but it does not push me to go that extra bit harder or faster. I guess it is really striking a balance between the two types of rides.
Thanks again Corey for helping to put so much into perspective for me. Ride on my friend!
[...] month I wrote a post called Being Almost Broke and In Debt Can Be Pretty Cool! My purpose was not to look for sympathy. I am not the only solopreneur out there living on a [...]