The Real ‘Cost’ of Social Media

Social media is awesome for personal branding because we can brand ourselves for FREE! Think about it. Until social media came along branding was reserved only for companies with big marketing budgets or celebrities with fat wallets.

But is it really FREE?

Sure, it is free to sign-up and light on your wallet, but it is far from free to maintain. We all know the saying, “Time is money” and social media is proving to be a huge time-suck for working professionals. It is costing companies a lot of money due to time tweeting, posting updates, uploading photos, etc.

A recent Wall Street Journal article summarized 4 ‘must-have’ jobs skills for 2013. Interestingly two of these are: personal branding and productivity.  Here’s the catch.

Social media is a great tool to brand yourself but has the potential to kill your productivity! (Tweet This!)

Here is a great infographic from that captures the real cost of social media. I am not recommending shutting down your social media accounts. Just keep in mind the potential cost it can have on your productivity as you are building Brand You!


Social Media At Work

About the author

Peter Sterlacci Peter Sterlacci is known as “Japan’s personal branding pioneer.” In a country where fitting-in is the norm, Peter’s mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. An avid cyclist, he combines cycling imagery with personal branding strategy to empower his clients to shift gears and sprint to career success. Follow Peter on Google+