13 ‘Mechanics’ of Personal Branding in 2012


tool-box-640In my very first  blog post this year I shared how to ‘tune-up’ your personal brand for 2012 by following the examples of three people I dubbed “mechanics” of personal branding: John Falchetto, Jonathan Fields, and Kimberly Bordonaro. In all three cases these folks did not have a broken brand, they simply used tools and techniques to tune-up their brands for the New Year.

This is when I had my ‘epiphany’ for a video interview series called Personal Brand Mechanics. I wanted to share with the world individuals who I felt had a tool box of ideas to help any one of us to build, maintain, and even repair our personal brands.  And so the interview series was born.

This past year I had the pleasure of interviewing 13 Personal Brand Mechanics. Each person shared amazing insight and practical advice. Although my questions were different for each ‘mechanic’, I did ask this one question to everyone:

“Imagine someone’s brand has a flat tire. What advice would you offer this person to pump up their tire so that their brand is ready to ride again?”

Find out how my mechanics answered this question and others by enjoying all 13 interviews below. Each one is about 15 minutes long and filled with just amazing tools and tips to tune-up your personal brand. Stay tuned for a new group of ‘mechanics’ in 2013!


“What ledge are you STUCK on?” asks Todd Nielsen


“Don’t let people suck the life out of you!” says Marsha Petrie Sue


“Success on LinkedIn is getting off LinkedIn!” says Donna Serdula


Bob Faw tells us to “Get the caveman passionate!”


Lida Citroen says to “Be the best YOU can be!” 


“What will you see if you ‘Google‘ yourself?” asks Steve Wainwright


Natalie Sisson’s Mantra: “Freedom in business. Adventure in life!”


Walter Akana tells us: “It’s your life. Own it!”


“Build your brand by giving NOT advertising” says Garr Reynolds


Kimberly Bordonaro: “She gets knocked down, but she gets up again.”


“Motivation + Will + Vision is the formula for success” says Yumi Fujino


Ameena Falchetto – The ‘No Bull Sh*t’ Marketer & Entrepreneur!


Dr. Thomas J. Buckholtz – Innovation Catalyst from Silicon Valley!


About the author

Peter Sterlacci Peter Sterlacci is known as “Japan’s personal branding pioneer.” In a country where fitting-in is the norm, Peter’s mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. An avid cyclist, he combines cycling imagery with personal branding strategy to empower his clients to shift gears and sprint to career success. Follow Peter on Google+