Your ‘1-2-3 Punch’ to a Killer Personal Brand in 2013


types-of-boxing-punches-2198Did you know that the Wall Street Journal recently cited Personal Branding as a “must have” job skill for 2013?

Personal branding is a revolution in the way you manage your career or business. Your personal brand is what is authentic to you – differentiating you from your peers and compelling to those who are making decisions about you. In a phrase, it’s your unique promise of value.

How can you get started on managing your personal brand for the New Year? Here is my ‘1-2-3 Punch’ for a killer brand in 2013.

Punch #1: A Plan

Todd Nielsen recently told me an amazing factoid:

“Only 3% of adults have clearly written goals and of those 3% they achieve 5 to 10 times more!” (Tweet this!)

REALLY? DAMN! Yet, it totally makes sense, doesn’t it?

If you want to achieve 5 to 10 time more this year than you need a plan. In the personal branding process it is critical to define your goals because goals give your brand direction. To give your personal brand direction for 2013, I recommend getting The Ultimate Annual Personal Success Plan.  This tool is FREAKING amazing. Todd Nielsen really nailed it when he designed it and speaking from experience it’s really worth investing in.

But don’t take my word for it. Visit Todd’s site to see 5 videos that explain the success plan and the tool. I am convinced that after watching just the first video you will want the tool for yourself. Subscribe to Todd’s site by January 31st and save 50 bones and get this tool for only $29.99!)

Punch #2: A Coach

You have your plan, now you need a coach. The personal branding process can be complex but a qualified coach can guide you to success.

Reach Master StrategistWARNING: There are many people jumping on the ‘personal brand consulting’ bandwagon these days, so beware!

To ensure you work with a coach who is trained and certified always check if they are Reach certified. Reach is the only organization in the world with professional certification programs in personal branding. Currently there are over 300 Reach certified consultants in over 25 countries with a core group of around 15 people certified at the Master level. Including me!

SPECIAL OFFER: I would love to be your coach in your personal branding process. Visit here to learn more and complete the contact form below by January 31st for 25% off my Stage 1: Believe Your Brand package!

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Punch #3: A Belief

Personal branding begins with the belief that you have something special to offer the world. The best plan and the best personal coach is worthless, I repeat worthless, if you do not have a mindset you are distinctive. In my own personal branding process we start by establishing a firm belief in your brand. Only then can you focus on your brand messaging and put your brand into motion in your life.

Start with a belief, create your plan, work with a coach and you will have the perfect 1-2-3 punch for a killer personal brand in 2013.  

About the author

Peter Sterlacci Peter Sterlacci is known as “Japan’s personal branding pioneer.” In a country where fitting-in is the norm, Peter’s mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. An avid cyclist, he combines cycling imagery with personal branding strategy to empower his clients to shift gears and sprint to career success. Follow Peter on Google+