Personal Brand ‘Mechanic’ Interview: AJ Leon

“Know what you DON’T want before you know what you do!” says AJ Leon

 aj leon


In 2012 I had the pleasure of interviewing 13 amazing people for the first year of my Personal Brand Mechanics series. As I kick off the second year of this series, I am THRILLED to have had the chance to talk with the world’s most remarkable misfit, AJ Leon!

I can honestly say that AJ is one of a very small handful of people who have had a significant impact on my life. AJ wrote an amazing manifesto, The Life and Times of a Remarkable Misfit. I have read and re-read this MANY times in the past few months. It is one of the rare eBooks out there that never sat in my infamous ‘Yeah, I’ll read that later’ file.  CLICK HERE TO DOWNLOAD IT NOW AND READ IT because it will change your life or at least cause you to step back and say, “Shit, I never thought about it that way!”

Yet, as I learned in my interview with AJ, I was amazed to find out that he almost did not publish his manifesto. I for one am grateful he did and so will you once you read it for yourself. In this interview AJ also shares his thoughts on:

  • what he sees as a “growing fallacy of solopreneurship”
  • why you have to “know what you DON’T want before your know what you do.”
  • why he is traveling around the world in 1080 days, and
  • how writing enabled him to discover his own personal brand.

Enjoy and make sure to drop by AJ’s site to learn more about how to live your life with intention, do work that matters, and change the world!

Personal Brand ‘Mechanic’ Interview: AJ Leon


About the author

Peter Sterlacci Peter Sterlacci is known as “Japan’s personal branding pioneer.” In a country where fitting-in is the norm, Peter’s mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. An avid cyclist, he combines cycling imagery with personal branding strategy to empower his clients to shift gears and sprint to career success. Follow Peter on Google+