Personal Brand ‘Mechanic’ Interview: Karen Kang


Karen Kang reminds us to “Bake the Cake. Then Ice It!”

Karen Kang Interview by Peter SterlacciMy latest ‘mechanic’ of personal branding, Karen Kang, uses a metaphor of cake and icing when helping her clients define their personal brands. I simply love this image and it is a perfect ‘tool’ for any of us to use in the personal branding process. (You will have to watch Karen’s interview below to learn more about it!).

Karen comes from a 20+ year career in corporate branding and extended her expertise into personal branding because she wanted to give her clients a 360-degree view of branding. Her new book, Branding Pays: The Five Step System to Reinvent Your Personal Brand, offers a comprehensive overview on how to reinvent your brand in an economy requiring us to always be current and relevant.

In her interview Karen discusses,

  • how our ‘agent-based economy’ dictates the need to brand yourself or be left behind
  • why personal branding done the right way is not an act of vanity
  • how to “Bake the Cake. Then Ice it!”, and
  • why personal branding is more about education and less about promotion

Enjoy Karen’s Interview and let the world know how awesome it is by sharing this message:

“I’m watching an awesome interview with @KarenKang on Believe. Become. Be Your Brand!” Tweet This!



About the author

Peter Sterlacci Peter Sterlacci is known as “Japan’s personal branding pioneer.” In a country where fitting-in is the norm, Peter’s mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. An avid cyclist, he combines cycling imagery with personal branding strategy to empower his clients to shift gears and sprint to career success. Follow Peter on Google+