Karen Kang reminds us to “Bake the Cake. Then Ice It!”
My latest ‘mechanic’ of personal branding, Karen Kang, uses a metaphor of cake and icing when helping her clients define their personal brands. I simply love this image and it is a perfect ‘tool’ for any of us to use in the personal branding process. (You will have to watch Karen’s interview below to learn more about it!).
Karen comes from a 20+ year career in corporate branding and extended her expertise into personal branding because she wanted to give her clients a 360-degree view of branding. Her new book, Branding Pays: The Five Step System to Reinvent Your Personal Brand, offers a comprehensive overview on how to reinvent your brand in an economy requiring us to always be current and relevant.
In her interview Karen discusses,
- how our ‘agent-based economy’ dictates the need to brand yourself or be left behind
- why personal branding done the right way is not an act of vanity
- how to “Bake the Cake. Then Ice it!”, and
- why personal branding is more about education and less about promotion
Enjoy Karen’s Interview and let the world know how awesome it is by sharing this message:
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