We all know the classic song from the Buggles that signaled the start of the MTV revolution, “Video Killed the Radio Star”. It was the first music video shown on MTV when the station debuted in 1981 and describes a singer whose career is cut short by television.
In the world of personal branding we can sing a new song, “Video Brands You a Star.” Video has become the best way to express your personal brand. What used to be reserved only for people with fancy video equipment and editing technology is now available to the masses.
In a video post on my blog, William Arruda discusses why video is your ‘killer app’ and the most complete form of communicating your personal brand.
If William’s advice does not sway you, then check out this video from James Wedmore with interesting stats about YouTube and the video revolution.
How to Use Video to Brand You a Star
1. Mix it up
You do not have to jump into video full force. Take baby steps and supplement your current blog with periodic vlog posts. Challenge yourself to create one video post a week or at least once per month. Later on you can decide if you want to make a complete transition to video, but for now just get started. A great example of someone who vlogs on a regular basis and packs so much useful content in under 2 minutes is Ora Shtull. Ora only post a vlog monthly but she is a great example of someone who is using the power of video to engage with her audience each month in a powerful way.
2. Curate video content
If you do not want to be the center of attention yourself, then curate video posts from other thought leaders. Invite others to share video posts on your blog or start a Vlogathon. This is a win-win scenario. Your guest wins because their content is being shared on another blog thereby building their brand. You win because traffic to your blog/site will increase thereby increasing awareness of your brand.
Here is a sample round-up of a 30-day Vlogathon I sponsored on my own blog.
3. Add some “flair”
There are a lot of people out their using video to promote their brand, company, product, etc. In order to differentiate yourself add that special element that communicates your promise of value.
I incorporate my passion for cycling into my video series Personal Branding with a Spin. People know me as the guy on a bicycle wearing a helmet in my videos!
The key is to make sure the flair you add is authentic to you and not an image” of something your are not. Some great example of people who are using video with “flair” are Maria Forleo, Derek Halpern, Jody Jelas, and Steve Washer. All of them add their authentic personality to their videos and for that reason alone it motivates people to watch.
The bottom line is that video will make a dramatic impact on your personal brand. People want to connect with people and by using video you are building the credibility, visibility, and likeability to brand you a star!