Build Your Personal Brand in 10 Steps – Video 2


Building your personal brand requires work – some hard work! The good news is that I have mapped out a clear 10-step process to start building your brand from today. Learn these 10 steps through this 5-part ‘personal branding with a spin’ series. You can watch video 1 here.

In video #2 I cover the following steps:


  • Step 3: Identify your target audience

  • Step 4: Tell your story


About the author

Peter Sterlacci Peter Sterlacci is known as “Japan’s personal branding pioneer.” In a country where fitting-in is the norm, Peter’s mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. An avid cyclist, he combines cycling imagery with personal branding strategy to empower his clients to shift gears and sprint to career success. Follow Peter on Google+