Personal Branding Across Cultures Blogathon


Personal branding is now on the world stage. Initially a ‘western’ concept, it is fair to say that the need to brand oneself is a global phenomenon. Even in cultures where standing out is not the norm, we can see people embracing the value of identifying one’s uniqueness and proactively communicating this promise of value to the world.

In my own work as a personal branding consultant in Japan I have connected with personal branding experts in more than 25 countries. Personally I have learned so much from these folks and how they are pioneering personal branding movements within their cultures. The value each of them brings to the personal branding field is remarkable, however, I have realized that most of them, me included, tend to be very isolated. We all seem to work within the ‘vacuum’ of our respective cultures. Yet there is a huge need to highlight our work and the global reach of personal branding.

Hence, the motivation for this next blogathon!

For 2 weeks I am hosting a ‘Personal Branding Across Cultures’ series on my blog – 18 global experts from 18 different countries over 18 days! From June 9 to June 26 enjoy insights from these leaders about personal branding in their countries. Here is a preview of these 18 amazing people with the title of their posts.



Hank Chin

Hank Chin / Taiwan

“3 Powerful Elements for Personal Branding in Taiwan”






Runa Magnusdottir / Iceland

“The Icelandic Personal Branding Attribute… Cool or Calm?”






Emery Kaze / Luxembourg

“Personal Branding in Luxembourg – At The Intersection of Cultures”




Paul Copcutt

Paul Copcutt / Canada

“In Canada is it Really all About the Personal Brand, eh?”






Richard Anderson / Australia

“In Australia it’s Authentic Branding”






Dr. Amit Nagpal / India

“Indians Embrace Personal Branding, but Don’t Hug it Tightly Yet!”





Marcela Reyes

Marcela Reyes / Colombia

“The Colombian Brand, Not What You Think”





Paolo Feroleto

Paolo Feroleto / The United Kingdom

“Personal Branding Slowly Finding it’s Rightful place in The UK.”






Donn Pjongluck / Thailand

“Personal Branding Perception and Adoption in Thailand”





Portrait Malak Oussidhoum

Malak Oussidhoum / Morocco

 “Personal Branding in Morocco: “I love it! But can I?”






Damien Colmant / France & Belgium

“The Challenges for Personal Branding in France and Belgium”






Petek Kabakci / Turkey

“Perception of Personal Branding in Turkey – at the Crossing of Three Continents”






Nelson Emilio / Portugal 

 “Personal Branding and the New Portuguese Discoveries”






SitalRuparelia PIC

Sital Ruparelia / Singapore

“Okay La! 5 Personal Branding Lessons From Singapore” 






Marina Vogopoulou / Greece

“Greeks: Naturally Born Personal Branding Strategists?”






Megan Fitzgerald / Italy

“Building Your Personal Brand in Italy”





personal branding sweden

Anna Rydne / Sweden

“Jante’s Law: The Enemy of Personal Branding in Sweden”






Janet Brent / Philippines 

“Taking Back Control – Personal Branding in the Philippines”





About the author

Peter Sterlacci Peter Sterlacci is known as “Japan’s personal branding pioneer.” In a country where fitting-in is the norm, Peter’s mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. An avid cyclist, he combines cycling imagery with personal branding strategy to empower his clients to shift gears and sprint to career success. Follow Peter on Google+