BeYB welcomes holiday post from Dr. Amit Nagpal!
For Christmas I am happy to welcome a ‘fun’ post from my good friend Amit in India. Amit shares a story about how to to be lazy and use short cuts to success. I hope you see the irony in what he says because in the end it is all about being authentic not taking short cuts or using image manipulation. Strong brands whether they are products, places, or people are based in what is true, genuine, and real. Nothing more. Nothing less.
Amit and I wish you all a happy, healthy, and genuine New Year. Stay tuned for the release of our new eBook, Personal Branding Views from India and Japan due out in early 2013.