Peter Sterlacci | Believe. Become. Be Your Brand
Personal branding for on-the-move professionals in global companies in Japan
Picture this. You are at a networking event. Business cards in hand. Ready to make new contacts. How do you introduce yourself? What is your conversation starter?
Like most people it’s probably this: “My name is… I’m a… (fill in the blank with your job title!) [Read more...]
In the personal brand discovery process we talk about the importance of maximizing strengths. There are of course tools you can use to uncover your strengths including ‘Strengthsfinder 2.0′ and ’360Reach Personal Brand Assessment’. But another way to understand your strengths is through “forward-visioning” activities.
These activities help you to define your legacy – what you want to be known for. In other words, if people were to talk about you in the future either at a retirement party or in a newspaper or magazine cover story what would they say? How have you impacted their lives or the world around you? These legacy statements define your brand and the strengths that you bring to those around you. [Read more...]
I came across Marsha’s website last Spring and knew I had to dub her one of my ‘mechanics’ of personal branding. Marsha is known as the Muhammad Ali of personal responsibility and leadership development. She can dance and look pretty, and she uses the entire ring, but she knows how and when to land a knockout punch! She is the author of Toxic People: Decontaminating difficult people without using weapons or duct tape, The Reactor Factor: How to handle difficult work situations without going nuclear and many other programs and books.
As a former Corporate Executive she understands that solid content and humor are the magical component of successful presentations. Her sense of humor comes out loud and clear in her interview and she certainly had me laughing a number of times.
In this interview, she offers some great sound bites that pack a punch including “Pay attention to how people brand you”, “Don’t let people suck the life out of you”, and “Take responsibility for your own marketing”. Marsha also covers her top 3 tips to take personal responsibility for your choices. For more information about Marsha, please visit her site MarshaPetrieSue.com or her blog DecontaminateToxicPeople.com
Vlogathon Day 30: September 30th – Your’s Truly
WOW! Hard to believe that 30 days ago I launched my 30-day Personal Branding Vlogathon. Today is the final day and I am honored to wrap up this amazing journey with my own video post. Let me say how THANKFUL I am to the 29 other people who participated this past month. I am truly blown away by the kick-ass content everyone shared each day. YOU ALL ROCK! In my video, I share something called “I to the Power of We”. This vlogathon exemplifies this concept perfectly. Each of our individual brands are powered by the ‘we’, or the community and network around us that enables our personal brands to grow and thrive. Remember, personal branding is not just about ‘me’ but more much more about ‘we’.
Enjoy my video and let me know what you think by commenting below! [Read more...]
Vlogathon Day 25: September 25th – Rasheryl McCreary
Rasheryl McCreary runs TAO Leadership and is my special guest for the 25th Day of the Vlogathon. I had the pleasure of being interviewed by Rasheryl for her radio program The Leader and The Muse this past August. Now I am pleased to feature Rasheryl as my guest for the 30-day personal branding vlogathon. Rasheryl is both a certified leadership coach and personal branding strategist who has worked with over 1,000 leaders to unearth, communicate, and leverage their authenticity to drive business and personal success. In her video below, Rasheryl walks you through her Brand Y.O.U.™ program - Brand Your Own Uniqueness – and it’s 4-step process to excavate, clarify, embody and leverage your ‘It’ factor, or as Rasheryl calls it “your secret sauce”!
Enjoy Rasheryl’s video and let us know what you think by commenting below. [Read more...]
Vlogathon Day 23: September 23rd – Schuyler Kaye
Day 23 of the Personal Branding Vlogathon is here and I am really excited to have Schuyler Kaye contributing his insight. Schuyler runs a really cool company called T4Execs where he focuses on the power of story to help executives to brand themselves. I was first introduced to Schuyler because of his amazing infographic called Superhero Branding for Ordinary People. I absolutely love his message here so definitely check it out. In his video below, Schuyler offers a 3 exercises to help you find the story of your brand. He shares some powerful examples where stories have been used to communicate an important message including Mother Goose and The Bible. Apply these 3 exercises to your personal branding process and your story will be told!
Enjoy Schuyler’s video and let us know what you think by commenting below. [Read more...]
Vlogathon Day 16: September 16th – Carol Nyazika
Week 3 of the 30-day Personal Branding Vlogathon kicks off with a video post from Carol Nyazika. Carol was one of my first recruits to the Vlogathon when I posted my search on Twitter in July. After visiting her site, I knew Carol would be a superb addition to my Vlogathon team. Carol has a very specific target audience: female sol0-practitioners/professionals and very small businesses, but not just any solo female professional. Carol’s ‘The Influence Effect™’ programs are specifically designed only for ‘high achieving go-getters.’ Learn more about The Influence Effect™ program here. In the video below, Carol shares how to be ‘magnetic’ by establishing a strong and attractive visual element to your personal brand. She challenges the age-old expression, “Don’t judge a book by it’s cover.” Watch her video to see why and to learn what her “ABC” brand stands for!
Enjoy Carol’s video and let us know what you think by commenting below. [Read more...]
Vlogathon Day 10: September 10th – Walter Akana
Walter Akana is a ‘regular’ on my blog. His video post for the 30-day Personal Branding Vlogathon is his 3rd guest appearance and I am happy to have him back. Previously he was featured as one of my first Personal Brand ‘Mechanics’ and you can see his interview here. In June I welcomed him back as a guest blogger in my 30x30x30 Personal Branding Blogathon where he shared an awesome post, Your Brand is Based on a True Story. So naturally when I announced my Vlogathon Walter contacted me and said “I’m in!” In his video post below, Walter gives 6 useful tips for how to simply “be you” and create a great personal brand. Walter’s tips are always practical and applicable so watch, listen and apply to your personal branding journey.
Enjoy Walter’s video and let us know what you think by commenting below! [Read more...]
Vlogathon Day 5: September 5th – Craig McBreen
I was introduced to Craig McBreen due to someone passing along his amazing manifesto, The Art of Breaking Out. It is a quick read that is PACKED with insightful tidbits to help you to break out of routine and follow your dreams. I love Craig’s straightforward style and his tagline, ‘Design your way forward‘. After all, by communicating our personal brands we are moving our careers and lives forward. We are ‘breaking out’ from a commodified life and ‘standing out’ as brand you! In this video, Craig shares insight on what you can do to make your personal brand irresistible by tapping into your tribal economy and being transparent. As Craig says “You can’t fake credibility forever, so be yourself and don’t follow someone else’s formula!”
Enjoy Craig’s video and let us know what you think by commenting below!
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I was pleased to recently be a guest on Rasheryl McCreary’s VoiceAmerica radio show, The Leader & The Muse – Ignite Your Brand. Increase Your Influence.
In this 1 hour interview Rasheryl and I explore the changing world of work that is requiring Japanese to shift into the concept and value of personal branding as a career builder. In this episode, I “bust” common cultural myths about personal branding in Japan and outline how on‐the‐move professionals in Japan can embrace personal branding and still honor the “we” while standing out and being “me.”
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Peter Sterlacci
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