Peter Sterlacci | Believe. Become. Be Your Brand
Personal branding for on-the-move professionals in global companies in Japan
I have been searching for models of personal branding in Japan for the past two years. No easy task in a culture educated to fit in. After all, my personal mission is to pioneer a culture shift in Japan by empowering Japanese to embrace their personal brands and stand out. Turns out I’ve been looking in the wrong places. [Read more...]
BeYB welcomes guest post from The Logo Centre!
As a personal branding expert I work with my clients on how to communicate their brand visually. A logo is one of the most critical aspects of your visual brand as it becomes part and parcel of your brand identity. You want to make sure the design, color, and language represents you because each and every element has meaning. Enjoy this guest post from The Logo Centre and click here to learn more about BeYB’s logo!
Vlogathon Day 14: September 14th – Paul Copcutt
Paul Copcutt brings us into the 14th Day of the 30-day Personal Branding Vlogathon with a really interesting video about how to be more creative with your business cards to spark interest in your brand. Paul offers a handful of great examples he feels represent cool ways to take the dull business card and turn it into a trigger for your personal brand. I personally agree with what Paul shares as my own business card has a color photo of me on my bicycle with my slogan, “Personal Branding with a Spin”. It immediately grabs people attention and ignites interest in what I do. Drop by Paul’s blog, Just My Toonies Worth to get 30 seconds or less of personal branding tips, resources, and ideas.
Enjoy Paul’s video and let us know what you think by commenting below. [Read more...]
Vlogathon Day 12: September 12th – Valerie Sokolosky
One of the most visible people in the personal branding, executive coaching, and leadership development world is Valerie Sokolosky. Valerie, a fellow Master Certified Personal Branding Strategist, brings us into Day 12 of the 30-day Personal Branding Vlogathon with an incredibly useful video about how to exude your personal brand. It is clear by watching her video why Valerie is one of the most sought after speakers about personal branding, professional presence, and leadership. She exudes all three in her talk! I love Valerie’s operating philosophy: Companies improve when people improve! She truly does focus on the ‘people’ side of business. In this video, Valerie asks a critical question: “How do you show up?” She follows this by offering important insight on why a powerful first impression in your appearance and style is super critical for your career and personal brand.
Enjoy Valerie’s video and let us know what you think by commenting below! [Read more...]
It is the color of champions; the color that 198 of the world’s best cyclists race for every July in the Tour de France. It is the color of the ‘maillot 
jaune’ - the ‘yellow jersey‘ – the ultimate prize in professional cycling. Cyclists dream of wearing this color and dread the prospect of losing it. It symbolizes power, tenacity, honor, and pride. It unites a team, a country, and even the world.
The yellow jersey is an excellent example of the psychological and emotional impact of color. Companies use color in many different ways to evoke a reaction and to solidify a brand in people’s minds. Whether it is Tiffany’s robin’s-egg blue box, UPS’ brown trucks, Coke’s red cans, or the Tour de France’s yellow jersey, we immediately identify with these brands by their color. [Read more...]
I am an active person and when I am feeling stressed or anxious my cure is to jump on my bicycle and head for the mountains.My own personal brand attributes include “action” and “energy.” So when I suffer from an injury, muscle strain, or cold it is hard to resist the temptation to just ‘suck it up’ and ride anyway.
However, every athletic person will tell you that you need to let your body recover. Pushing yourself through an injury will only make things worse. By resting you actually bounce back stronger than before. I had to remind myself about this recently after a back injury was preventing me from my regular rides.
When we decide to embark on the personal branding process we are so energized to do as much as we can to be our brands. We get feedback from others about our brand attributes, we start creating the online and offline tools to communicate our brand, and we consistently and constantly manage our brands in our daily lives.
The process is motivating as we start to see the fruits of our labor and the results of our hard work. However, along the way we may suffer from a setback – something that has perhaps caused a strain in our personal branding effort. In such cases, we need to avoid the temptation to push forward and risk injuring our brand. We need to take a break and let our brand recover. [Read more...]
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Peter Sterlacci
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