Peter Sterlacci | Believe. Become. Be Your Brand
Personal branding for on-the-move professionals in global companies in Japan
Building a personal brand is more important than ever in an increasingly competitive job market. This Forbes article outlines how personal branding helped Yahoo CEO Marissa Mayer move from a top position at Google to the top position at Yahoo.
Personal branding can enhance how others perceive you, and can help set you up for a lifelong career doing what you love. Building your personal brand, though, takes time, effort, and lots of hard thinking. [Read more...]
How many times have we heard the expression, “There is no I in team!” Well, I recently saw this funny drawing where the ‘I’ in team has been found!
But in all seriousness, how can we have a team without the diversity of each person, of each ‘I’? In their book The Start-up of You, LinkedIn Founder Reid Hoffman and Ben Casnocha say that ‘I’ versus ‘We’ is a false choice. It’s really both, or what they refer to as “I to the Power of We”. In other words, your success depends on both your individual capabilities and your network’s ability to magnify them.
[Read more...]
Vlogathon Day 26: September 26th – Kimunya Mugo
The final week of the 30-day Personal Branding Vlogathon continues on Day 26 with a video from Kimunya Mugo. Kimunya was a guest blogger for my blog this past July and wrote a superb post called Leading Through Teaching and Inspiration. Based on Kenya, he is passionate about leadership and sustainable development. But what I have learned about Kimunya is that he is the most passionate about his family and being the best parent he can be. In his video below, Kimunya tells us that personal branding begins at home with the family. He passionately explains why the family brand is a significant influence on how children’s personal brands evolve over time. Kimunya told me he was nervous about being part of the Vlogathon, but if you ask me he is a natural. I hope he continues to share his powerful messages via video. Make sure to visit Kimunya’s blog Lead by Choice.
Enjoy Kimunya’s video and let us know what you think by commenting below [Read more...]
30x30x30 Blogathon Post #29: June 29th – Jeff Rock
For Day 29 of the Personal Branding Blogathon Jeff Rock shares a very interesting post on how our narratives are the most durable part of our personal brands and need to be nurtured. I love his analogy of our narrative being like altricial birds, requiring extensive care until it can survive on its own. I highly recommend you visit Jeff’s website, Swift River Coaching, and download his FREE report “Build Your Brand By Telling Your Story”
Enjoy Jeff’s post and tap into your narrative! [Read more...]
Here is a new Personal Branding with a Spin video tip discussing Stage 3 of the BeYB personal branding process – Be Your Brand.
Stages 1 & 2 have a finite end point, a “finish line” if you will. In Stage 1 you cross the finish line once you establish a firm belief in your brand. In Stage 2 shifting gears and completing each action item enables you to become your brand and finish the stage.
Stage 3 is less about a race and more about staying in the zone. Elite cyclists talk a lot about being in the zone, that elusive place where mind and body work in perfect sync and everything flows without conscious effort. Stage 3 is all about staying in the zone to be your brand. This includes managing your brand environment, and ‘living in the inquiry’ to know when you are off-brand so that you can get back on-brand.
Subscribe to my newsletter on the right to receive a FREE download of all three checklists to believe, become, and be your brand.
By completing Stages 1 & 2 of my personal branding process, you have a thorough understanding of your personal brand, an online and offline communications plan, and customized branded career marketing materials. Stage 3 is for those who desire total brand management to truly “Be” their brands.
Elite cyclists talk a lot about being in the zone, that elusive place where mind and body work in perfect synch and everything flows without conscious effort. They also know that keeping their competitive edge is less about honing it to perfection at all times, but more about knowing that while they can lose that edge they can still get it back. Stage 3 is all about staying in the zone to be your brand. This includes managing your brand environment, and ‘living in the inquiry’ to know when you are off-brand so that you can get back on-brand. [Read more...]
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Peter Sterlacci
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