Japan and India: Personal Branding Views from Two Cultures – Sept. #2

For our second topic in September Dr. Amit and I chose ‘intrapreneurship’ and the role it can play in personal branding in Japan and India. In 1992, The American Heritage Dictionary acknowledged the popular use of the word, intrapreneur, to mean “A person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation”. Intrapreneurship is now known as the practice of a corporate management style that integrates risk-taking and innovation approaches, as well as the reward and motivational techniques, that are more traditionally thought of as being the province of entrepreneurship.


September Topic #2:  ‘Intrapreneurship’ and Personal Branding

View from Japan: Peter Sterlacci

In the January 2011 issue of Entrepreneur, Richard Branson shares an interesting story about being a “belonger” where he resides in the British Virgin Isles. The airport signs for the immigration lines read “Belongers” and “Non-Belongers,” rather than “Residents” and “Nonresidents.” He goes on to say that when a nation embraces its own as “belonging here” as opposed to just living there, it breeds a different form of loyalty:  “It reminds us that this is where we belong, and so our efforts are not just on our own behalf, but also to benefit the community.” This small semantic difference made him think about the business world: What if companies had belongers rather than employees? [Read more…]