When competing for a job with other people possessing the same educational background, perhaps even similar work experience and comparable skills; when promoting your own business among many other entrepreneurs; and when showcasing your expertise among other freelancers, ‘personal branding’ becomes the key to uniqueness, reputation and success.
In short, the essential feature of personal branding is to stand out from the crowd by showing off your personal unique selling point. In order to create and maintain your personal brand successfully, you have to ensure that you are presenting and communicating a consistent and credible image of your expertise, skills or passion. In this way, you have the chance to be recognised as a trustworthy and authentic expert, to advance or change your career and gain new contacts and fans of your work. [Read more...]
So how many of you have started thinking about your New Year’s Resolutions for 2013? Isn’t it about time you got a move on this? Aren’t you ready to proudly broadcast to your family and friends that you are gong to lose weight, work out more, read more, or just be a “better” person? But let me ask you the all important question:
We are almost at the close of the Vlogathon and I am totally psyched to have Catharine Fennell, videoBIO Founder and CEO, contribute her insight. When I had the idea for this Vlogathon I immediately approached Catharine to ask if videoBIO could play some role. She immediately offered to be the Vlogathon sponsor and provide FREE access to 
Jacob Young is my guest for the 27th Day of the 30-day Personal Branding Vlogathon. Jacob was introduced to me by 
If you need help branding your virtual business, Emily Morgan is one of the best resources out there. Emily believes in ‘Making the Virtual Personal’ and her video post for Day 15 of the Vlogathon offers some great advice on how to brand yourself as a virtual professional. Emily is one of the top experts in the field of Virtual Assistants (VA) and as a virtual entrepreneur herself she walks the talk. She is the founder of two virtual businesses, 
Donna Serdula LOVES LinkedIn and she has established herself as one of the leading experts in optimizing LinkedIn profiles for career success. Her book LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile is an amazing resource of tips and strategies for creating a LinkedIn presence that stands out and gets noticed. I recently interviewed Donna as one of my 
I am so happy that videoBIO is the sponsor of my 30-day Vlogathon and thrilled that Courtney Jones, a videoBIO producer decided to join the Vlogathon team. Courtney will tell you straight-up that she is enamored by the power of video. Courtney is no stranger to video and can be found on videoBIO’s own 
The first four words in Denise Taylor’s LinkedIn profile summary are: I love my job! Denise’s award-winning career coaching business, 
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Peter Sterlacci
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