When competing for a job with other people possessing the same educational background, perhaps even similar work experience and comparable skills; when promoting your own business among many other entrepreneurs; and when showcasing your expertise among other freelancers, ‘personal branding’ becomes the key to uniqueness, reputation and success.
In short, the essential feature of personal branding is to stand out from the crowd by showing off your personal unique selling point. In order to create and maintain your personal brand successfully, you have to ensure that you are presenting and communicating a consistent and credible image of your expertise, skills or passion. In this way, you have the chance to be recognised as a trustworthy and authentic expert, to advance or change your career and gain new contacts and fans of your work. [Read more...]
Jacob Young is my guest for the 27th Day of the 30-day Personal Branding Vlogathon. Jacob was introduced to me by 
Not sure what ‘personal branding’ is all about? Do you want to brand yourself, but are not sure where to start? Are you lost and confused about how to stand out online? Well, Susan Chritton has the answers to all these questions and many, many more! Having a 30-day Personal Branding Vlogathon without a video post from Susan would be like eating a peanut butter sandwich without jelly! It may be good on its own, but it is waaaaay better when the two are together. Susan is the author of the recently published dummy book, 
I am really excited to share with you my new ‘Mechanic’ of Personal Branding, Steve Wainwright. Profiled.com is becoming the ‘go to’ source for creating a world-class professional profile and bringing together all the information your business contacts need into one accessible portal. Unlike other personal portals, Profiled.com is THE tool to use to manage your professional online presence. I personally set up 
In the world of cycling, when your chain is derailed your bicycle will not move forward – you cannot pedal, you cannot shift, and you run the risk of crashing. When this happens, you need to pull over, assess the damage, take out your tool kit, and make the necessary repairs before you try to pedal on.
As a leading expert in reputation management, I am so pleased to be able to interview Lida Citroen as my next Personal Brand Mechanic. Lida’s book, Reputation 360: Creating power through personal branding, is one of my ‘go to’ books. I recommend it as a clear, digestible, and informative guide on how to manage one’s personal reputation and brand.
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Peter Sterlacci
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