Personal Branding Across Cultures Blogathon – Day 12 / Petek Kabakci
I would like to convey my appreciation to Peter Sterlacci, who always brings a novel approach to personal branding, and for giving us an opportunity to portray a cultural dimension of personal branding in our global world.
At a Crossing Point of Continents & Cultures
Turkey is located at the crossing point of the continents of Europe, Asia and Africa. Anatolia, the portion of Turkey located on the Asian continent, has a history going back to 10.000 B.C. Imagine the many civilizations that have lived in this land through the ages. As a result of Turkey’s historical and geographical position, a mix of different cultures has long co-existed in Turkish society, and therefore it is not easy to make a simple definition of Turkish culture. As a sociologist and personal branding strategist, as well as a member of Turkish society, I will do my best to convey an objective and high level portrait of the interaction between personal branding and Turkish culture. [Read more...]
Over the last few years the UK has seen a steady rise of interest in the subject of personal branding. Whereas it was once deemed ‘too American’ for the reserved Brit mentality, understanding it’s not all about self-promotion has led many people to take notice of the benefits of working on their personal brand.
In spite of the increasing westernization, Indians are clinging to their cultural roots and community centric attitudes. The joke doing the rounds is that, “Indians don’t talk about sex, now they are opening up to talking lovemaking. Indians don’t talk about personal branding, now they are opening up to storytelling (for inspiring others & branding as a byproduct). Passionate knowledgepreneurs & early adopters are taking the lead and demonstrating to the fellow countrymen, the power of personal branding through social media.
In the 1970’s, Sir Peter Ustinov once famously described Toronto, the biggest city in Canada and 5th largest in North America, as “New York run by the Swiss!”. When I first came to Canada in the 1990’s I had a similar feeling, except I always described the country as America with British attitude. What we both meant by our definitions was that Canada has its own brand, a mix of cosmopolitan, consumerism but with a quieter, more polite, even reserved approach. Overall I do not feel this has drastically changed.
In today’s economic climate and highly competitive landscape, we are, more than ever, in need of a tool to be more in control of our career and business. Personal branding is an extremely powerful tool to stand out and demonstrate our value to be ahead of the pack and open up doors and opportunities. It helps individuals to stand out in their companies, and entrepreneurs to promote their business and attract more clients.
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Peter Sterlacci
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