When competing for a job with other people possessing the same educational background, perhaps even similar work experience and comparable skills; when promoting your own business among many other entrepreneurs; and when showcasing your expertise among other freelancers, ‘personal branding’ becomes the key to uniqueness, reputation and success.
In short, the essential feature of personal branding is to stand out from the crowd by showing off your personal unique selling point. In order to create and maintain your personal brand successfully, you have to ensure that you are presenting and communicating a consistent and credible image of your expertise, skills or passion. In this way, you have the chance to be recognised as a trustworthy and authentic expert, to advance or change your career and gain new contacts and fans of your work. [Read more...]
So you have decided to part ways with the 9 to 5 lifestyle and venture out on your own. You are now your own boss and living your dream of being an entrepreneur. You set up shop in your home and relish the fact that you can avoid the rush hour madness every morning.
With personal branding becoming mainstream it is really important to think of more creative ways to differentiate brand you. In the past simply securing yourname.com or starting a blog was a sure-fire way to stand out. Nowadays such actions are no longer the exception but the norm.
Interaction with customers has always been an important factor in success and changes in technology has allowed businesses and individuals to improve and explore news way of customer engagement. Customer engagement drives higher loyalty and customer loyalty increases sales.
As an expat myself, I am thrilled to have Megan Fitzgerald share her insight for Day 19 of the 30-day Personal Branding Vlogathon. Megan helps forward thinking, mission-driven expat professionals leverage their true strengths and unique value to become highly visible and make an impact abroad. Megan’s fascination with the world around her began at a young age through books and she dreamt of following in the footsteps of her childhood hero Nancy Drew! Fast forward to now and Megan has lived in 12 cities in 4 countries and has built a successful consulting agency, 
The first four words in Denise Taylor’s LinkedIn profile summary are: I love my job! Denise’s award-winning career coaching business, 
Neal Schaffer is our featured expert for Day 24 of the Blogathon. I am so pleased to have Neal’s contribution as I regard him as a ‘zen master’ of social media. His blog is ranked in AdAge top 100 and he is considered by Forbes as a top 30 Social Media Power Influencer. 
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Peter Sterlacci
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