Build it and they will come!
As a personal branding consultant I often talk about the importance of building and nurturing a brand community. Your community is a critical component of the personal branding process. A strong network reinforces your unique promise of value and gives you a sounding board to ensure you stay on-brand.
In early May I was reflecting on my own community and how I could give back to a group that has given me so much. I decided to embark on a journey to sponsor a 30-day ‘blogathon’ on my blog. Each day would feature a different thought-leader sharing content related to personal branding. I was actually inspired to do this by Todd Nielsen who did the same thing on his “A Slice of Leadership” blog earlier this year.
And so my journey began with a few innocent tweets in May asking for participants. A few days of tweeting and I had 30 people on-board. The power of social media and the desire for people to share content was truly inspiring.
I had my peeps, I had a focus, I had a platform! The 30x30x30 Personal Branding Blogathon was born! [Read more...]
The final day has come and I couldn’t be more excited to have Kirsten Dixson bring the 30x30x30 Blogathon to a close. Kirsten is considered to be one of the top Personal Branding Strategists and original thought leaders in online reputation management. She has successfully helped hundreds of professionals market themselves for new careers since 1997. Her best-selling book Career Distinction: Stand Out by Building Your Brand (Wiley 2007), co-authored with William Arruda, is considered one of the leading books in personal branding.
For Day 29 of the Personal Branding Blogathon Jeff Rock shares a very interesting post on how our narratives are the most durable part of our personal brands and need to be nurtured. I love his analogy of our narrative being like altricial birds, requiring extensive care until it can survive on its own. I highly recommend you visit Jeff’s website, 
Tara Kachaturoff is an expert radio and TV show producer/host and brings us into Day 28 of the Blogathon with awesome tips on how to bring your personal brand ‘on the air’! If you need proof, check out her two popular shows: 
Day 27 of the Personal Branding Blogathon welcomes a post from Yasmin Anderson-Smith about the importance of civility in personal branding. Civility, or “gracious goodness,” is certainly a crucial component of our personal brand, but can be overlooked or simply taken for granted in the brand discovery process. Yasmin, however, is leading a movement to ensure that civility is interwoven into our personal brands and how we relate to our brand community. Make sure to 
It seems I am closing out the final week of the Blogathon with most posts by my fellow Reach Personal Branding colleagues. Today for Day 26 I am psyched to have Ryan Mickley as my guest author. After years of studying leadership development and personal branding, Ryan had an Ah-Ha! moment. He realized that leadership is the foundation of every personal brand. He does an awesome job of proving it in this post.
On Day 25 of the Personal Branding Blogathon I am happy to have my good friend and fellow Reach colleague Walter Akana share his insight on the power of tapping into your story to communicate your personal brand. Walter is committed to helping his clients use story in their brand discovery process and he sees story as the DNA of our brand. 
Neal Schaffer is our featured expert for Day 24 of the Blogathon. I am so pleased to have Neal’s contribution as I regard him as a ‘zen master’ of social media. His blog is ranked in AdAge top 100 and he is considered by Forbes as a top 30 Social Media Power Influencer. 
Adam Acar kicks off the final week of the Personal Branding Blogathon with his top 10 social media facts. Adam started researching about digital marketing in 2004 and has been writing about online social networks as early as 2006, well before the current social media boom. Adam specifically focuses on emerging social media trends in Japan and his research and findings have been instrumental in my own understanding of Japanese habits and behaviors on Facebook, Twitter, YouTube, Mixi, and other social networks. Keep up to date on Adam’s research on his blog, 
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Peter Sterlacci
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