Build it and they will come!
As a personal branding consultant I often talk about the importance of building and nurturing a brand community. Your community is a critical component of the personal branding process. A strong network reinforces your unique promise of value and gives you a sounding board to ensure you stay on-brand.
In early May I was reflecting on my own community and how I could give back to a group that has given me so much. I decided to embark on a journey to sponsor a 30-day ‘blogathon’ on my blog. Each day would feature a different thought-leader sharing content related to personal branding. I was actually inspired to do this by Todd Nielsen who did the same thing on his “A Slice of Leadership” blog earlier this year.
And so my journey began with a few innocent tweets in May asking for participants. A few days of tweeting and I had 30 people on-board. The power of social media and the desire for people to share content was truly inspiring.
I had my peeps, I had a focus, I had a platform! The 30x30x30 Personal Branding Blogathon was born! [Read more...]