Personal Brand ‘Mechanics’ Interview: Anastasia Ashman


Learn Anastasia Ashman’s Formula for Your Global Niche!


Anastasia Ashman global nicheYou have to love the power of social media and the community it builds! Before we had Twitter, LinkedIn, Facebook, etc. I probably never would have crossed paths with Anastasia Ashman. Actually, I was introduced to her via another social media contact who felt we would benefit from being connected. Sure enough, once I learned more about her I knew she had to be dubbed a Personal Brand Mechanic!

Anastasia (and I totally mess up the pronunciation of her name in the interview!) runs a site called  designed to help you “reach your offline goals with your online presence.” As a long-term expat, she had to learn from the ground up how to build a global life and work solutions to survive. Her years of experience led to the creation of a holistic approach in building one’s global niche, or what she also calls a ‘global personal brand’. [Read more…]

In Australia it’s Authentic Branding


Personal Branding Across Cultures Blogathon – Day 5 / Richard Anderson:

personal branding australia

Australians are people who value informality, directness and equality.  They are individualistic, work hard, take pride in their achievements and like to win.  BUT they do not like to “blow their own trumpets” or share their softer sides.  They like their achievements to speak for them! So personal branding can be quite a confronting concept for an Australian. [Read more…]

Build Your Personal Brand in 10 Steps – Video 1


So you want to uncover, communicate, and manage your personal brand. Sounds like a rather large task. Over 5 videos, I will break down how to build your brand in 10 steps. Watch these videos and you will learn how to build a powerful personal brand that will attract the right people and open up opportunities that would have passed you by.

In video #1 I cover the following steps:


  • Step 1: Know yourself to grow yourself 

  • Step 2: Define your “VPs” – vision, purpose, values, and passions [Read more…]

What Will Your Legacy Be?


In the personal brand discovery process we talk about the importance of maximizing strengths. There are of course tools you can use to uncover your strengths including ‘Strengthsfinder 2.0′ and ‘360Reach Personal Brand Assessment’. But another way to understand your strengths is through “forward-visioning” activities.

These activities help you to define your legacy – what you want to be known for. In other words, if people were to talk about you in the future either at a retirement party or in a newspaper or magazine cover story what would they say? How have you impacted their lives or the world around you? These legacy statements define your brand and the strengths that you bring to those around you. [Read more…]

Vlogathon Day 25: Brand Y.O.U.™ – How to Leverage Your ‘It’ Factor


Vlogathon Day 25: September 25th – Rasheryl McCreary

Rasheryl McCreary runs TAO Leadership and is my special guest for the 25th Day of the Vlogathon. I had the pleasure of being interviewed by Rasheryl for her radio program The Leader and The Muse this past August. Now I am pleased to feature Rasheryl as my guest for the 30-day personal branding vlogathon. Rasheryl is both a certified leadership coach and personal branding strategist who has worked with over 1,000 leaders to unearth, communicate, and leverage their authenticity to drive business and personal success. In her video below, Rasheryl walks you through her Brand Y.O.U.™ program – Brand Your Own Uniqueness – and it’s 4-step process to excavate, clarify, embody and leverage your ‘It’ factor, or as Rasheryl calls it “your secret sauce”!

Enjoy Rasheryl’s video and let us know what you think by commenting below. [Read more…]

Vlogathon Day 2: Five ‘Chic’ Photo Shoot Tips for Your Personal Brand


Vlogathon Day 2:  September 2nd – Robin Bramman

Robin Bramman was one of the first to jump on-board my 30-day Personal Branding Vlogathon when I began recruiting folks via Twitter a month ago. She told me, “Peter, this vlogathon is just the push I need to get moving on using video!” I am happy Robin decided to take the leap into video because she has awesome content to share about your visual personal brand. In this video, Robin highlights 5 tips to help you on your photo shoot. Her video is based on a cool Professional Headshot Presentation she has created. Download her presentation file here because it is a great supplement to her video post below.  On a side note, Robin’s video includes graphics and illustrations that were edited into the video by the staff at videoBIO. This is a really awesome example of how you can use videoBIO’s services to jazz up your videos!

Enjoy Robin’s video and let us know what you think!  [Read more…]

Brand Yourself ‘PechaKucha’ Style [Video]

Imagine giving a presentation about yourself using only 20 slides that run non-stop at 20 seconds each? Once the presentation starts, you have 6 minutes and 40 seconds to get your point across. You cannot stop, you cannot pause, you cannot turn back. You are at the mercy of the PechaKucha Style of presenting!

PechaKucha is an excellent way to present your personal brand. Originally devised in Tokyo in 2003 as an event for young designers to meet, network, and show their work in public, it has turned into a worldwide phenomenon with ‘PechaKucha Nights’ happening in over 500 cities around the world. Drawing its name from the Japanese term for the sound of “chit chat”, it rests on a presentation format that is based on a simple idea: 20 images x 20 seconds. It’s a format that makes presentations concise, and keeps things moving at a rapid pace.


I recently presented at a PechaKucha Night in Nishinomiya, Japan on personal branding. Enjoy the video of my actual talk to see PechaKucha in action.

Have you experienced PechaKucha? Do you think you can brand yourself in 20 x 20? Let me know what you think.


Is Your Personal Brand in Full Bloom? [Video Tips]

Spring has finally arrived in Japan and with it comes cherry blossoms. With the explosion of pink blossoms we all know that the winter weather has finally passed. Japanese are drawn to these trees and are compelled to sit under them to enjoy the blossoms while they last. Unfortunately, the extraordinary pink color is short-lived as the blossoms disappear after a week or so. The cherry blossom tree becomes ordinary, indistinguishable from any other tree.

The cherry blossom  reminds me of our personal brands. Our personal brand is what makes us extraordinary. It separates us from all others who offer something similar. Like a cherry blossom our personal brand allows us to stand out and attract people to our promise of value. But unlike the cherry blossom we do not want our personal brands to be short-lived. Strong brands deliver on their authenticity all of the time.  If our brand is present for just 1 week and then disappears, we become ordinary and interchangeable. We become a commodity.

Let Your Personal Brand Blossom

How can our personal brands blossom and stay in full bloom? Watch this video to learn 5 quick tips to ensure your brand does not disappear.


Do you have any other tips or advice for helping our personal brands blossom and stay in full bloom?
Please share your comments.


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Video Interview: How to Build Your Brand

I had the pleasure of Jorgen Sundberg interviewing me about personal branding, cultural differences in Japan and the US, how to use social media and LinkedIn for Japanese, what the common branding pitfalls are, and my best 3 tips to personal branding.


Jorgen Sundberg is a Social Media trainer and consultant specializing in LinkedIn, online branding and recruitment. He is the founder and director of Link Humans, a Social Media consultancy based in London and Paris. Jorgen is a prolific blogger, he started The Undercover Recruiter blog in 2009 and it’s now the most popular career and recruitment blog in the UK with 75,000 readers per month.  He also runs three cool meetups in London – the main one being Social Media London.

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Video: Personal Branding Myths in Japan – Part 2

This video is the second in a 4-part series covering personal branding myths I have encountered in Japan and how I work with my Japanese clients to ‘bust’ these myths to embrace the power of their personal brands!

Myth #2:  Only top executives and managers have (or need) a personal brand 


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